Virtual Home Tours as a Marketing Tool: Are They Effective?

Competition makes selling a house a bit difficult. Despite putting up signs that your home is for sale, buyers rarely notice. There are different marketing strategies that you can use to attract more buyers. Creating a virtual tour of the house is one of them.

What is a virtual home tour?

By definition, virtual house tour refers to the panoramic view or simulation of a house through sequences of still images, videos or both.

How is it done?

Even without expert knowledge, a person can take a virtual tour of your home. Smartphones are equipped with cameras and can essentially be used for this purpose. For homeowners who want better options, there are apps or software that can create 360-degree virtual tours that give buyers a better look at the property being sold.

There are tutorials on how to use these applications. However, most of them are actually relatively easy to use and self-exploring.

The most complex virtual tour software allows large zooms to highlight the best details of the house.

Why do buyers like virtual home tours?

Who wouldn’t want to walk into the house they love to buy? But what if time constraints prevent you from performing visual inspections? This is where virtual home tours come in handy.

They provide the convenience of having a tour of the house and seeing the details without having to be at the physical location. Save time, money and gas consumption.

Virtual house tours are also highly appreciated due to the attractive add-ons that the creator can incorporate into them. Subtitles, background music, and even voiceovers can be embedded for additional information and to make the virtual tour more engaging.

How attractive are virtual tours based on buyer acceptance?

Different marketing tools used to sell a home yield different acceptance rates from buyers. In the statistical information provided by propertiesonline.com, Virtual tours rank fourth among what buyers like when looking for a home to buy. Follow detailed information, photos of the house and interactive maps. It has the same range as the agent’s contact information.

Reach More Through Virtual Home Tours

Virtual home tours can be used to reach more potential home buyers. What is even better is through social media platforms, they can be done to reach more people. By sharing the virtual tours on your social media accounts, you are actually better marketing your home.

If you want to create a virtual tour of your home, you can always try it on your own. But if you want the advice and assistance of your real estate agent, you can always count on their services.