Category: Digital Marketing

Meta Description Tags: Link Bait Par excellence

1. Meta Description is the most important Meta Tag in search engine optimization (SEO). The keywords (search terms) in the meta description tag do not have a direct effect on ranking in search engine results pages (SERPs), as the content of the tag is not included in the search...

How to get the most out of LinkedIn: 3 tips

As you may or may not know, companies are quite active on most of the major social networks; Twitter, Facebook and LinkedIn. In this article, we will focus on LinkedIn. LinkedIn is currently the largest professional network in the world, with more than 150 million users worldwide. Anyone who...

How to use the on-the-go closure

The most powerful closure you can use (in your sales situation and in life in general) is the take away. And the reason it works is because we all want what we can’t have. You experience this all the time. Have you ever been to a restaurant and tried...

Questions to ask the list broker

What is included? Make sure you know what type of direct marketing list you are buying. Does the list include names and addresses? Are phones included? What about emails? Don’t assume that because you requested a mailing list, phone numbers or emails will be included. Some mailing lists will...

On-Page Optimization: ABC Blocking Tutorial

Every webmaster should know that successful on-page optimization kills two birds with one stone. Not only can it help improve a website’s ranking, but it also increases the overall quality of content and readability for a website’s visitors. But what exactly does the term “on-page optimization” mean? Basically, the...

Google Analytics mistakes you shouldn’t make

Error n. # 1: use an outdated tracking code When you create a new site design and don’t update your tracking code (especially if you’ve switched from Google Analytics to Google Tag Manager), you run the risk of it getting out of date. Always be sure to use the...

110037: World’s Best Airport

A place becomes famous on its own A city receives its label when it is known Places are places because of their identity They require nothing more than your individuality. – Maxwell Fry A famous British journalist once asked: “Did India become great because of Gandhi or did Gandhi...