Real estate expired and for sale by letters from the owner

One of the hardest things for real estate agents to do would be to put pen to paper and create a letter that they can mail to homeowners who have an expired listing, or perhaps are selling on their own. Expired and For Sale By Owner (FSBO) listings are an essential part of becoming a successful real estate agent. So what exactly do you say in your letter that will pique the owner’s interest? Would it be the old worn line that says you have buyers for your house?

That said, would there be any additional interesting information for them? If not, your letter goes into that famous circular file. All his hard work crumpled up and disappeared. Not only that, it is a well known fact that a letter by itself will not produce any results. Homeowners are certainly not running for their phone begging them to come and list their property.

Here are some topic ideas of what can be sent

• So your house didn’t sell, but here’s how I can help you.
• I specialize in finding homes that have not been able to be sold
• you shouldn’t give up
• Identify the reasons why your house did not sell
• I can put MORE money in your pocket than you could ever sell on your own
• Have many real estate agents been calling you?

It usually requires a series of letters in sequential order for it to be recognized. Which means that now it is more than one letter that you have to compose, it becomes a number of letters. This also means a number of good ideas that need to come together to become a well thought out marketing campaign. Sure, writing a letter is hard enough, writing a series of letters is a struggle.

Try sitting down with a blank sheet of paper and starting a letter. Do you find yourself staring at that blank sheet of paper searching your mind for an idea? Just a good idea! It’s not that easy, right? How much time and effort are you going to have to put into writing all those letters? Another task is the proof reading of all those letters. Possibly the worst thing you can do is send a letter full of spelling and grammatical errors. It’s better if someone else or maybe a computer program does it. Do you have time for all this?

As soon as you begin the drafting process, you’ll quickly conclude that the amount of time spent may cost you more money than buying cards. Well, there is good news, you can buy letters from a professional and ready to use. There is one big advantage to buying real estate letters, they can cost a dollar or less per letter. A tremendous bargain if I may say so.

When you finish your letters you will have to send them. It is better that you send them systematically so that the owner sees your name frequently. You’ll need to keep track of which letters you mailed to whom. You don’t want to send the same letter to someone twice. There are contact management programs available that can do that for you. All you have to do is search for contact management software using the web to find them. I would recommend a follow-up phone call to the owners or perhaps a face-to-face visit to form a deeper relationship. You want to create the opportunity for a consideration to include your property. Good luck!