Most useful SEO tools

Explained in simple terms, search engine optimization is a combination of processes adopted to highlight a website in the major search engines, in order to attract maximum traffic. Unless you have a website that offers niche products, you need to continually maintain your SEO efforts and keep inventing new ones, to maintain a decent placement in search engine results. While some search engines offer a paid service to highlight your website, all major search engines like Google, Yahoo, and MSN use automated software programs called spiders or bots to crawl the web and index all the web pages in their database. of data. Some others, such as the AOL search engine, access the Google database for their online search results, while AltaVista and Lycos use the Yahoo database.

Internal ranking factors such as website structure, keywords, keyword density, title tag, Alt attributes on images, meta tags, as well as external ranking factors such as inbound links, Link importance, anchor text, and relevancy matter the most when it comes to it. to achieve a good chance of getting a preferential position in search engine results. A good indicator of your website popularity is Google’s page rank, which denotes a number between 1 and 10 to show how popular your site is with web users.

SEO professionals strive to analyze your website and incorporate various on-page and off-page optimization factors to make it easy to search. However, it should be noted that there is no magic way to create the best site from scratch, without constant efforts and without patience. It is recommended that you analyze your website yourself regarding its architecture, content, keywords, backlinks and URLs placed on it, so that you can get an idea of ​​where your website is located and what needs to be optimized. Google always encourages the use of organic SEO techniques so that your website is on par with the best in the business in terms of visibility. Before entrusting the work of updating your web pages to get a good search engine ranking to a search engine optimization company, you should first check your position in terms of all the above factors, so that you are clear where you need to be. to get better. Google provides many SEO tools for free, which you can use to analyze your website:

1) Google Webmaster Tools – Provides you with Google’s view of your website and how Google Spider sees it. It lists the specific problems Google Spider faces when crawling and indexing your site, which you will be prompted to address. You also get access to comprehensive data on how your website appears in Google search results, with helpful information on how to create the most descriptive page titles and meta tag descriptions that make your website speak for itself in search results. Google search. Google’s webmaster tools even allow you to analyze your sitelinks to see which ones drive the most traffic to your website and block unnecessary sitelinks. And in case you want your customers to locate you on Google sitemaps, you can also submit your URL for better visibility and accessibility.

2) Google Analytics – It is business class software designed to turn your web pages into profit. Basically aimed at internet marketers rather than webmasters, Google Analytics generates detailed statistics about your website visitors. With this free tool, you can track the visitors of all your referrals such as search engines, pay-per-click campaigns, email marketing, backlinks, etc. and analyze the ROI of each of these sources. Its advanced analytics tools use pivot tables, filtering, and multiple dimensions to show where your website ranks against your competitors in terms of usage metrics. This tool is best used if it is integrated with other Google tools such as AdWords, AdSense, Web Optimizers, and Webmaster.

3) Google Website Optimizer – It is a free website testing and optimization tool, in which you can test which combination of site, image and text generates the most traffic to your website. With its multivariate testing features, Google’s Website Optimizer tracks all incoming traffic to your site and provides you with concrete feedback on what elements are working on your website. Graphical reports show what type of content your site visitors are interested in and drive the most conversions. By making the necessary changes to the page layout, button size, shopping cart location, and on-site navigation as suggested by this tool, you can try to increase your on-site sales more efficiently.

By using these free tools from Google, you will be able to understand exactly what you need to do with your website to align it with SEO best practices.