Find out why product placement is important to businesses today!

Today, marketing experts believe that a business has to make use of new communication channels to survive and stay ahead of the competition. This is why most companies are now turning to product placement or branded entertainment as a new way to communicate with consumers. Through this channel, retention rates will increase even in this fast-paced society, as more people will see and remember mass media ads. Read on to find out why product placement is now an important marketing tool for businesses.

What is product placement?

Product placement and branded entertainment can be described as subliminal communication channels. Subliminal in this case means that companies are subtly using ads in movies or TV shows today to sell ideas, services, and products. In fact, it’s very hard to miss some of these messages, especially since they feature so heavily in the most popular TV shows and movies.

When products are placed on the most popular movies and shows, more people will be associated with particular brands, ultimately helping those companies benefit from higher revenue.

Why do companies use product placement?

With traditional marketing proving to be the least viable approach to promoting ideas and brands these days, more and more marketers are using entertainment branding strategies. Whether it’s movies or TV shows, branded entertainment is much more effective when it comes to reaching a mass audience or even as part of custom campaigns to target specific audiences. Although some critics believe that this type of marketing blurs the lines between media content and reality, there is no doubt that these ads are thriving in both paid and unpaid forms. Of course, every business would want to take advantage of this medium to increase revenue.

Branded entertainment and product placement is reportedly widely used in emerging markets such as China and India. India is said to be in the top five overall rankings worldwide for product placement initiatives and is projected to strengthen in the coming years to match US companies. Bollywood is partly responsible for this phenomenal development as it has embraced branded entertainment efforts and is even joining forces with top brands like Sony and Reebok.

Generally speaking, while marketers subtly place products in ads, the ultimate goal is definitely to create awareness among viewers to help increase business results. This is why product placement and branded entertainment are now the preferred option for enhancing brand awareness. This marketing strategy is worth considering if you are looking for a way to stand out and achieve success in this competitive market.