Marketing Strategies for Success: How to Create a Profitable Marketing Campaign for Your Business

Let’s start this article by recognizing that this topic is too complex for this piece alone. After all, this is why people go to college to learn marketing and earn a degree. Hopefully, though, this will be narrowed down enough to give you a good start and some solid ideas to sink your teeth into.

To get started, let’s briefly discuss the difference between tactics and strategies. This is important because when creating a marketing plan, what you are really doing is deciding on a defined tactic and then creating a strategy or strategies to achieve that tactic. Simply put, a tactic is a definite goal. Your main goal, so to speak. And a strategy is a particular action that aims to achieve a tactic.

In some cases, a single strategy is all that is required, but generally, in marketing, multiple strategies are needed to get it right. This is how we are going to approach this here.

Step # 1: Determine Your Tactic

Before you can start marketing, you need to know what it is you want to achieve. Starting with the end in mind, knowing your destination before embarking on the journey, etc. If you don’t know what you want, you probably won’t get it.

So in the case of marketing, the first thing that can occur to anyone as a tactic is: “make more money.” Okay, this is a good start, but let’s get a little more specific. Sure, we all want to make more money, but in reality, everything we do in our companies should be aimed at that goal. So let’s come up with something a little more specific, like “I want to purchase 1000 new members for my online subscription.” sample tactic.

And let’s say, for example, that your subscription is to invest services and information. People sign up to your site and get tips, news, and a community of investors.

Step 2: create your strategies

Now that we know our tactic, it’s time to strategize to achieve it. This may seem simple enough, but I want to put a little twist on it here. All his / our sample strategies will be integrated into this illustration. Nothing is alone, at least in some way.

So let’s make the first strategy, or the first one from now on, to be a determination of the core facts of our product. In this case, how much does the membership cost? Are there variations such as long-term discounts? Is there a referral program? How will payments be accepted? Believe it or not, all of these questions, and more, will help determine the actions we take.

Next, let’s decide our budget. How much money do we have to spend on this tactic, and how long do we have to do it? First, let’s calculate it this way: If our membership costs $ 9.95 per month, and we want 1,000 members to sign up for a year, then that means an annual income of $ 119,400. So what is the approximate value of 120K for you? Is it worth 50% in advertising and marketing overhead? Is it worth more, less? You will have to decide that.

But let’s say we have $ 3,000 to spend monthly to achieve this goal. This is $ 36,000 for one year, or just over 25% of your total projected goal. It’s not cool, but let’s use it.

Now that we have a budget, we can determine several strategies to put into action to see that this money is put to good use. And our strategies will cover both online and offline marketing. And suppose that we are going to use 4 strategies, 2 online and 2 offline, and this is how we will achieve our tactic.

Strat 1 – Radio Advertising

Yes, radio advertising is still very effective when it comes to a local region. It is also effective for larger geographic areas, but much more expensive. So let’s say of our $ 3,000, we’ll use $ 1,000 for radio ads. We will advertise on a station that has the best demographics for our target market. Since we are making an example of an investment website, it would probably be an AM news station or an FM news station, although they are not that common. Most FM radio stations are more geared towards entertainment.

So we negotiated a deal with the station for $ 1,000 a month for 1 random 60 second spot each weekday and 2 sponsorship spots of 15 seconds for morning and afternoon car traffic. Hopefully this will give us at least 300 to 400 of our goal of 1000 members. Over the course of a year, with continuous repetition, this should work. Of course this is just a fictitious example, actual numbers will vary.

Strat 2 – Time Based Internet Marketing

I say time is based here because most internet marketing tasks can be implemented for free. That is, they do not charge you to publish an article like this, or blog, or publish YouTube videos, or social networks, etc. etc. Of course, time is money, and if you or someone on your staff doesn’t have the time or skills to do these tasks, you will have to pay to get it done.

So let’s say you set aside $ 650 per month for internet marketing. This isn’t really much, but over the course of a year, it can snowball into a lot of traffic. After all, that’s what website traffic is all about, especially online.

So with this money, whether you pay an outside marketing consulting company to do what it takes, do it yourself, or pay someone around the house, this is our budget. And we will gather several substrategies in this single strategy. These include posting articles that are linked to the site, blogging on a regular basis, creating and posting some YouTube videos, creating and promoting offers, using Facebook, Twitter, and LinkedIn, as well as subscribing to directories. online and creating links to our website. in the process. And let’s not forget the all-important SEO or search engine optimization.

Strat 3 – Event Sponsor / Participation

This is a bit of a gray area, but let’s say there is at least 1 event per month within reasonable distance of you that is related to or at least lends itself to a booth or banner for your investment site. How much will this cost? It is difficult to say. This will vary and will include booth fees, poster posting fees, pay for staff manning the booth or attending the event.

What you want to do here is network, distribute cards, enroll them on the spot, and create a general awareness of who you are and what you do. This can be great, because it gives you or your people the opportunity to have a personal conversation with your potential members.

For this strategy, let’s say your monthly budget is $ 750. Is it enough? Maybe, maybe not, but it gives you an idea of ​​what to work with.

Strat 4 – pay per click advertising

Now to our last strategy. As you may recall, we’ve spent $ 1,000 on radio, $ 650 on an internet marketer, $ 750 on events, leaving us with $ 600 to pay for online advertising. There are many places to do this and also many methods. For now, we will focus only on making a pay-per-click program like Google AdWords. This is where you create ads and only pay when they are clicked, which is a great way to control your spending.

Is $ 600 Enough To Promote Your Site Each Month? Again, this will vary and you will have to do some research and try and make mistakes. But even if you pay $ 1 per click, it’s still 600 visitors to your website who know why they visit before they click the link. So even if only 5% of them sign up, it’s still 30 people a month, or 360 a year. Nothing bad.

Finally, it must be said that all this is purely made up by example. If you really put it into practice, you can spend totally different amounts on each of our four action strategies. It may not do them at all. Or it may only do 2 or 3 of what we mentioned. And as with most things, no matter how well you plan ahead, things will change. As you go along and start tracking your results, you will probably see areas that are working and others that are not, or you may want to try something new. It’s okay for your strategies to change, as long as the initial tactic remains consistent. This is what will drive your success.

Hopefully this has been of some value and has given you some insight into how to create a winning campaign. And let me say one more thing about integration again. All these strategies that we mentioned will be linked to each other. Radio announcements will mention the website and upcoming events, as well as your internet marketing efforts. Your PPC ads can be created for a specific offer or event. But everything should fit together like a puzzle. This is where you create integrity. And integrity is what holds it all together. Good luck!

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