Amazon Brand Registration and Trademarks
Earlier this year, Amazon launched its Amazon Brand Registry, which is an effort to work with trademark owners to protect the customer experience on the Amazon site. Since then, as the official mailing address on my clients’ brand registry, I have received many requests from Amazon asking to validate...
6 different types of requirements documentation
Requirements documents are used to accurately and unambiguously convey the needs of a business. A business requirements document is a well known ‘requirements’ document; however, there are other types of requirements documents that are also important in moving a project to completion. The template of a requirements document to...
Hong Kong Nightlife Guide Part 1 – Party in Hong Kong
Now that we’ve gotten used to living here, it’s time to move on to the entertainment side of Hong Kong. There are many things to do here, from musicals, plays, movies, concerts, bars, clubs, etc. The first set of guides will focus on the bar and club scene. As...
If you stay away too long, will your ex forget you?
Anyone who has read my articles and books knows that I am the last person to encourage someone to try to win back the love of an ex who is in a relationship they have always wanted (and never had with you) and is happy and fulfilled in that...
5 Tips to Improve Website User Experience to Increase Conversions
User experience, commonly known by many as UX, is the process of increasing user satisfaction. This can be achieved by improving the overall usability, efficiency, and accessibility of user interaction with the sites. The user should feel at home when visiting your website. User experience and conversation rate are...
Effective public relations for exhibitions
Do exhibition organizers really understand the difference between “marketing and public relations”? From my own experience, I often think not. Exhibition promotion always seems to have concentrated on telesales, direct mail and advertising, and issuing a few standard dry and unimaginative press releases. As a consequence, the importance of...
Luxury Vinyl Tile (LVT) vs. Laminate Flooring
Paving a new house or a renovation is not an easy task, and choosing the right type of flooring is an important decision. While carpet can be replaced every few years, hardwood, tile, or laminate floors will most likely stay in place for ten years or more. Hardwood flooring,...
Link Building That Works: 5 Link Building Strategies
A few years ago, link building was all about getting as many backlinks as possible. Today is a different game. If you want to have a link building strategy, keep in mind that you can’t build a lot of links in a few hours or days. Website authority plays...
Trust and Reliability in Marriage: Important Ingredients
It is a well-known truth that successful marriages are built on mutual trust and can withstand any stormy circumstance. Such a strong foundation of a marriage can never be shaken by any force in the world. Reliability tops the list of qualities most people look for in a spouse....
Why select a fitness tracker/band with a heart rate monitor
A fitness bracelet is the perfect way to monitor your daily physical activity simply and accurately. Although there are many free apps available that you can download on your smartphone and track your activity, it would NOT be as useful as a Fitness Band that tracks your daily activity...