Writing Promotional Items 101 – Part One

What is a promotional item? You are reading one. A promotional article is an article, just like you would find in any magazine or newspaper, except it is written to promote the author and her website. Promotional items are usually distributed for free to website owners. It is truly a win-win situation for the website owner and author.

Today’s internet revolves around content and promotional items allow the website
owners to fill their website with great content on a variety of topics. writing and
distributing promotional items is the best way to market a website today.

As you read promotional articles, you’ll notice the wide variety of text
ability—or lack thereof. For a promotional item to be successful
distributed on a large scale, it must be well written and presented. In this article, we
are going to start talking about some simple tips you can do to make sure
Your promotional item rises above the masses.

Tip one: Titles

A title can make or break a promotional item. If the title is great, more people.
will become interested and proceed to read your article. However, a poor title will lead
people away. So what makes a good title?

1. The title should not be too long. Keep it to the point.
2. The title should be very descriptive. Since we are writing a promotional article for marketing purposes, there is no need for fancy titles to be applied.
3. The title should draw attention. Play around with different titles and see which one catches your eye the most.

Example One: Writing a promotional article is pretty easy to do.

Example Two: Writing Promotional Items 101

Which is the best? Example one is a sentence, not a title. In my second example, the title
it is to the point and you know what the article implies from the beginning. Could
Have you thought of a better title? your bet Although this title is good, there is always a
best title out there. Take your time and exhaust yourself looking for good titles.

Tip two: outlines

Having a solid flow for your promotional items is an absolute must. Without her, her

article will appear choppy and your reader will be confused and

eventually it fades. Creating an outline is really simple. The amount of effort you put

in is up to you. The following is an example of a simple outline for this article.

• Title
• Introduction
• What is a promotional item?
• What are the benefits?
• Tip one: titles
• What makes a good title?
• tips
• examples
• final thought
• Tip two: outlines
• Why should I make a schematic?
• Example
• final thought
• conclusion

Your schematic may be more complicated, but the above at least shows what it should be
written and in what order they should be written. By outlining, it is easy to find
errors in the flow before time is wasted in the writing process.

Today, we have discussed two important tips for writing great promotional articles.

If you are interested in reading the rest of “Writing Promotional Items
101″, visit my website at JasonAMartin.com. More tips waiting to be
discovered and applied. Following my advice will allow you to create promotions
articles that stand out and make your marketing work more effectively.