Tips on Search Engine Optimization

Once you have created your website, you are still a long way from making a successful site. You need to market it to the right audience to get a regular stream of traffic that gives you authority over the rest.

The first step is to get valuable backlinks that will increase your sites performance in major search engines. When getting back links make sure they have some relevance as it will cut down on the time and effort it takes to make it successful, better to get 10 PR 4-5 links instead of hundreds of PR 0-1. The higher the sites PR, the more authority you will convey, which will make the search engine think your site is better. You can also get extra boosts if you get .edu or .gov sites to link to you, as these are not available to the general public.

Make sure you do your research and find the best niche and keywords to target, find one that is not too crowded as the competition will be harder to fight. If you can target a specific small niche without developing, then you’re a winner if you do it the right way. Make sure all of your pages have unique titles and descriptions, and most importantly, unique content! If you copy and paste content, you will be severely punished and your pages will most likely go to the supplemental results pages, which means that you will have no chance of overtaking the competition.

If you are not good at writing unique and interesting content, it is highly recommended that you pay a professional as you will benefit in the long run. If you pay money upfront in the development stages of your website, you’ll get it back once it’s established.

There are many ways you can make your site successful, read the tips and tricks on many forums/webmaster sites to make sure you are doing everything the right way. The more effort you put in in the early stages, the less you’ll have to do once you’re indexed, which will make your life so much easier. Make sure you keep your site updated with new and unique content every day and you’ll do just fine! Once you learn how search engines work, you’ll be able to beat your competition for any keyword. The basic principle is to get many back links to your site with the keyword as the link anchor text.