These 4 web design principles will improve your conversion rate

According to studies, humans have an attention span of only 8 seconds. Therefore, businesses have only a few seconds to keep visitors on their website. When this is not achieved, visitors will most likely leave the web page and then move on to the next website.

A well-designed website is the key to grabbing the attention of visitors and converting them into potential customers.

Top web designers and web development companies know the best way to increase the conversion rate with the help of design. People who continue reading will also discover this technique. The following 4 web design principles and techniques will help you increase the conversion rate of your websites:

Choose a responsive web design

Today, users visit websites on a wide range of devices other than PCs or desktop computers. In fact, the proportion of mobile traffic is even higher. In 2019, mobile traffic was dominant in total web traffic worldwide with more than 60%. This is proof enough that responsive websites are very important. Non-responsive websites lose a huge amount of audience.

When a website designed for a desktop is accessed on mobile devices and smaller screens, it can be very annoying. Slow pages, inconspicuous buttons, and endless scrolling just to read the text, among others, provide an unpleasant user experience, allowing them to leave your site immediately.

A responsive website provides a pleasant user experience as the layout automatically adjusts to the screen of the device being used. Therefore, when hiring a web design company or web developers, they should be asked to make the website responsive.

include faces

Adding faces on a website easily draws the attention of users as they convey emotions. Users like faces and when you show some emotion, there are more chances for consumers to connect with the website.

Using facial imagery to reflect how a user is feeling creates an emotional connection between a brand and the user. In addition, emotions can direct the decision of customers. This is a popular marketing strategy used by many advertising companies across the world.

However, companies must ensure that the images displayed represent their brand. Also, stock photos should not be used.

Consistent color, images, branding and fonts

A web design that is consistent in color, images, branding, and fonts looks more professional. When design elements are not consistent, this can affect the brand image. A business must ensure that the elements of a web page, such as the color scheme, font size, font style, and logo, among others, are consistent.

Use the right colors

Colors can reveal a lot about a business and a brand. They can easily get the attention of potential customers and influence them to buy products/services. Within a 90-second interaction, consumers can make an initial judgment of a product, with 60% to 90% based on color.

Studies reveal that colors arouse various emotions in humans. Therefore, the right choice of colors in a website design can effectively represent a brand and the mood of a website.