The online ticketing business

In the early days, they were called scalpers. They were individuals trying to make a living selling tickets outside of stadiums, arenas, or theaters. Today, there are many established ticket reselling companies calling themselves ticket brokers. No matter what euphemism you use, reselling sporting event tickets, concert tickets, and theater tickets is your business.

In the early hours an event organizer made the ticket available online, the tickets are already sold out. Ticket brokers bought them to outbid sports fans in obtaining the ticket. After a while, a large number of tickets are offered on other sites, such as TickCo Premium Seating, Ticketmaster, and StubHub, among others.

The demand for tickets for sporting events like World Series tickets and other championship events is huge. Sports fans prefer to watch their favorite teams in action and cheer for them and celebrate with them if they win the championship. In light of this, there is an emerging and continuing evolution in the secondary ticketing industry.

One site, for example, was created in 2004, when its then-founding MIT student couldn’t get a ticket to the 2003 World Series at an affordable price. This paved the way for other online stores to offer discounts to customers when they purchased a certain number of tickets, unlike before when sports tickets are priced very high compared to their original face value. Now, we often read affordable and cheap tickets when we visit this online market.

The secondary ticketing industry is evolving along with the advancement of technology in the software platform for this business, as well as the acquisition of major sports organizations to use their services for their benefit.