Successful Marketing for Christians

Are you aware of the great impact that Christian consumers have in today’s market? Target Market News research shows that Christians own more homes, buy more cars and have more Internet access than other segments of the general population. This growing market is an often overlooked group of consumers who buy just about every good and service you can think of.

A large percentage of consumers, teens, baby boomers, and African Americans consider themselves Christians. They cut across nearly every demographic segment of the population.

Targeting this offline and online market is not as difficult as you may think. I will give you some tips to reach them.

First, let me share this story with you.

Ford goes after the Christian market

Bishop TD Jakes, pastor of a Dallas megachurch with some 30,000 members, hosted a conference co-sponsored by the Ford Motor Company. They were allowed to hold seminars and exhibit products during the event, which drew 200,000 attendees.

Can you see the benefit of having a captive audience to show off your products and hear how wonderful their lives will be once they buy it?

This type of marketing encourages sales and can establish you as an authority for your specific niche.

10 Tips for Reaching Christian Consumers

Identify and analyze your target market.

Develop goals to target individual segments of this group.

Research the potential market for your product.

Evaluate the performance of your marketing strategies.

Emphasizes product attributes that provide want satisfaction.

Adapt your product promotions to harness the power of social media.

“Look for opportunities to partner with organizations that are familiar with the Christian market.”

Make it easy to do business with you.

Use multiple ways to offer your business or service.

Develop a marketing calendar.

One last story

Effective use of social media

Stormhoek, a winery in South Africa, the social media strategy began by focusing primarily on blogs. His first campaign began by giving away wine to bloggers. Many of the bloggers, although not required to do so, wrote positive reviews of the wine, and by the end of the year, wine sales had doubled. The following year they expanded the wine giveaways to geeks, one of their target groups. Since then, sales have risen more than 500 percent.

Who wouldn’t like that kind of results!

Entrepreneurs looking for a competitive edge understand that marketing to this $4 to $6 billion niche market doesn’t just make sense, it’s good business sense. Preparing your company to reach this group should be high on every company’s radar.