Strategic Alliances: Ten Tips for Developing Incredibly Successful Partnership Relationships

Developing and implementing strategic alliances is a proven and effective method of growing your business, especially when you have limited resources. When getting value from a strategic alliance, the implementation element is always the challenge.

Communications Alliance
Successful partnership development and implementation requires both art and science. Excellent communication requires both. Communication challenges, in my opinion, are at the core of most failed partnerships. The following tips will help you greatly improve your alliance communication and greatly increase your chances of success.

Ten tips for alliance success

1. Behave with your alliance partner the way you want them to behave with you. The basic idea in the biblical golden rule. Works!

2. It is more important to be a good alliance partner and get things done than to be obsessed with being right. Focus on the getting things done aspect of your relationships and conflict will be reduced.

3. Make relationship bank deposits before attempting to make a withdrawal. Put some skin in the game before trying to get anything.

4. Share regular relationship value updates with your alliance partner. This is like being the proverbial fly on the wall when others talk about you. The more you know the truth, the better you can take effective action.

5. Know what your partner needs. How the heck can you create value for your alliance partner if you don’t understand what drives your business? You can only make valuable relationship bank deposits when you do the things for your partner that they really need.

6. Be clear about what you want from your partnership relationship and what you are willing to give. You will only get what you need when you know what you need and are able to ask for what you need.

7. Commit yourself, always show your confidence and passion towards your alliance. Your employees, vendors, and customers are watching. Showing fear of the alliance’s success is like raw meat to sharks. do not do it

8. Do more for your ally than you promised, exceed their expectations. This is the “Lagniappe” effect: giving a little more or something that was not expected. Be generous (I didn’t say stupid) and it will have a positive effect on your partner.

9. Resolve the conflict immediately. You in no way want problems to fester and grow out of proportion. Deal with unpleasant things immediately and thus keep them under control.

10. You may not partner with an organization or individual who does not want to be a good partner. Give it a try and you’ll get, at best, the shortest part of the stick; in the worst case, your business could be fatally injured. Choose your partners well and you will be rewarded.

Outrageously Successful Partnership Relationships Alliance Market Penetration
As the idea of ​​strategic alliances matures, the reasons for developing these alliances have changed a lot in the last 20 years. By the late 1980s, manufacturing and research and development alliances were at the forefront. Today, joint marketing alliances seem to be taking center stage.

The Association of Strategic Alliance Practitioners recently published its 2007 Second State of Alliance Management Study. Its survey was conducted internationally and participants came from various industries including: Information Technology, Pharmaceuticals, Biotechnology , chemicals, manufacturing, software, financial services, public sector. , and several other sectors.

In fact, 48% of companies surveyed said they used joint marketing alliances, while only 14% used research alliances. For distribution alliances, 13% used them and co-production alliances only qualified 10% participation.

It has a series of additional tools; Alliance Quiz, Sample Partnering Agreements, the first chapter of my book, Development of strategic alliances and many other valuable tools. There is no excuse for alliance failure if you put your mind to it. To access this free help, visit www.rigsbee.com/downloadaccess.htm.