SEO web links and backlinks

Are web backlinks dead?

What should I do for SEO?

So you want your website to be on page 1 of Google search engine results. What you need to consider is where Google is coming from when deciding which websites go on page 1.

Your business is absolutely dependent on displaying the most relevant websites for a specific keyword phrase search; otherwise, your competitors might start to see them.

In the early days, this was just a matter of looking at the words on the web page. This is how YAHOO started. Then the founders of Google were conducting a research project at Stanford University called “backrub” that analyzed web links between websites. (backlinks) as a way of judging the importance and usefulness of websites. They could also exploit the anchor text (the actual web link text). This was very successful, and before we knew it, Google had usurped YAHOO as the leading search engine because it delivered better results.

Needless to say, once everyone knew that Google was looking for web links, the search engine optimization chapters started building web links either way and this was for a while a very powerful technique for messing with the system and promoting. your website.

Google responded with the PENGUIN update, which attempts to recognize genuine web links and remove artificial links based on relevance, non-random IP addresses, and non-random anchor text (the text in the link), etc. This caused a lot of anguish to webmasters who had built poor web links and found themselves penalized and accommodated on page 1.

Even recently, Google’s Matt Cutts admitted that when Google tried to set search rankings without using web links, they got bad results. Therefore, web links are still important, and you should try to create web links as long as they are relevant links and add genuine value to the person browsing the web.

What other factors does Google use to determine search engine rankings? It is worth noting that the precise algorithm that Google uses is a state secret and is constantly changing. Just remember to remember Google’s business model, where they should show the most relevant results to their users.

But you can listen to the chatter on the Internet and in particular take note of any Google ad, for example, they have announced that in searches performed on a mobile (now more than 50% of all searches), they will prioritize responsive websites, that is, designed to be displayed correctly on mobile phones with narrow screens.

Recently, Google’s Search Quality Guidelines have come to light. This document is for your internal reviewers, but emphasizes experience, authority, and trust. In practice, this means that links and mentions from people who are considered a authority are valued.

There are many articles on SEO, which will have a lot of details, but the main thing to do for SEO is:

(1) Provide useful content / information / service, be prepared to reveal some trade secrets

(2) Persuade others to share your content, perhaps by using social media share buttons on your own website or relevant backlinks from others to your website.

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