Sales copy formula for websites
Would you believe that all the great websites that sell products or services follow a formula? They all use the tried and tested acronym AIDA. This means Attention, Interest, Desire and Action.
You grab people’s attention with an eye-catching title or product title.
You’ll see. You should avoid having the reader simply scan the content in your tracks, with an attention-grabbing primary title and attention-grabbing secondary title with subtitles.
Examples of headlines are:
Find out why …. Who else wants …. How ….., etc. For sales copy, it is a good idea to test your copy using different headlines and subheadings. A caption is a line of text that is most important to your advertising or sales letter. They broaden the topic of what the headline and xxxx are about. Captions have a smaller font size and text is a different color.
You can have up to 5 subtitles and this is known as stacking the deck. Another thing that can be added is a previous title. This is a line of text that runs above the title in a smaller font and different colored text. This copy is as a guide for the headline of your statement in bold. Example: Warning: Do not read this unless you are ……..
Implementing this in your sales copy can be very effective. If you can, use the person’s name. An alternative is to send the letter to Dear Friend: o Dear Fishing Enthusiast: as an example.
The first paragraph is an important element. This is where the transition takes place by linking your attention-grabbing headline to the body of the copy. Follow up with 3 more paragraphs describing the solutions you are offering.
Another important element for your copy. These can be based on personal experiences related to the product, a celebrity who has used the product, or a customer that you know is using the product. For the example of a customer using the product, this can be built around a case study. You can create an engaging problem solving story from the customer’s successful experience using the product.
Hear that you are building readers’ interest by describing what your service or product does. Get a list of all the benefits of your offering and create bullets around it. Bullets can come in other forms such as feature bullets, curiosity bullets, self-interest bullets, and gift bullets.
This is where other customers who have used your product and speak highly of it give an enthusiastic recommendation. Testimonials can be in the form of text or video.
Creating an irresistible offer:
This is where bonuses, cumulative limited availability in value, and deep discounts are awarded as well.
Offer a comprehensive and compelling full money back guarantee with no questions or hassle.
Call to action:
Now is the time to tell and explain to the prospective buyer the procedure to follow to purchase and receive your product / service.
This is where you remind them of your irresistible offer, great guarantee thanking them for making a wise decision. You can also put another call to action here.