Real estate agent slogans

Catchy slogans are everywhere in advertising. Whether they rhyme, inspire, or create a memorable image, taglines are something every advertising agency strives to create. How many of us know, “Like a good neighbor” or “Just do it”? While you may not come up with as memorable a tagline as those, you should be able to come up with something your local customers will always think of. Need a little inspiration to get started? Here are some tagline suggestions and ways to kick-start the creativity.

When you come up with a tagline, you should use it in all of your advertising and on your website. That way, people will come up against the association frequently and be able to keep your name and tagline together.

Your tagline should be short and sweet. Do your best to keep it to eight words. Anything else will only deter people rather than attract them. It should also make sense for the brand you’re creating.

One thing you can do is create a slogan that rhymes. Case in point: A real estate agent named Scott Geller tagged “The Home Salesman” after his name, and because it rolls off the tongue so smoothly, it has become a single sentence. And that makes advertising easy. His word-of-mouth campaign keeps his advertising costs low.

Your slogan should also touch the heart. You are participating in one of the most important events in a person’s life. By letting your customers know what you can do in terms of customer service, your tagline will help quickly convey what you can do. Consider something like, “Jane Smith – Helping your family take the right step.”

Avoid any slogans that are bland or generic. They won’t work to set you apart from your competition, and they might even work against you. If your tagline is generic, your potential clients might think that you are, too, and that you won’t be the best agent they can find. Think of something like, “I’ll take the stress out of your home buying experience,” or “Call the Carson City condo specialist.”

You can also consider your location for your tagline. When you add in place, it not only helps you become someone’s personal expert, but also increases your search engine rankings.

Creating an image in your prospect’s mind is also an effective tagline. Assuring your customer that you can solve the mystery of buying a home or be their personal navigator makes that tagline unique and memorable at the same time.

If creativity still eludes you, you can outsource this process and hire a professional. Some will even bundle the tagline into their total advertising plan and not charge you too much for it.

Now, if you come up with a catchphrase and try it out with your friends and family, but get a negative reaction, be prepared to put that catchphrase aside and choose another. You shouldn’t take it personally either. Try another one and keep going until you find one that is well received.