Profit with niche marketing

Americans pronounce it “nitch,” like itching. The British and Canadians, of which I am one, pronounce it “neesh.” Either way, niche marketing is getting a lot of airtime online these days. I really like the idea, and I think for people who want to earn money without having to talk to people or make videos trying to sell products and courses; This is the way to follow.

So what is a niche and how do you sell one? A niche is not really a thing, as such, but rather a description of an area of ​​marketing. If a market is a group of people who want to buy a certain type of thing, a niche is a smaller group within that group, who wants a more specific aspect of that thing.

Let me give you an example: let’s say the market we’re talking about is gardening. This is a huge market and there are thousands if not millions of people searching for “gardening” online every month. This is a profitable market. But maybe it’s too broad and you want to know how you can get your garden money.

A niche of that market could be garden tools or organic gardening or perennials or greenhouse gardening. As you can see the possibilities are endless. These niches present different opportunities for anyone to break into the gardening market.

The same example can be used in any market. Let’s say you are interested in sports. It is a great market with many opportunities. But, it’s huge. What kind of sports are you interested in marketing? Well, of sports there is golf, baseball, football, soccer, basketball, etc. All of these are very popular and could be great niches, but what about the less fortunate sports like bowling, ping-pong, luge, lacrosse, or field hockey? Okay, you see where I’m going. Although there may not be 5,000,000 bowling chalk searches like there are for soccer jerseys, it doesn’t mean it’s not a huge niche.

In fact, you will have a much better chance of ranking on Google if you have a more obscure niche. The competition is not so good and the money spends the same. The trick is not to go too dark. You don’t want to be the only site with weeds blowing in the wind.

Competition is a good thing. If there’s competition, we know that people are spending money on that item. So you want some healthy competition. Personally, I wouldn’t look for a market when reviewing the best-selling IM product out there. If you go to the current favorite right now and search for it, you’ll find at least two full pages of reviews with bonuses, and all the good domain names have been taken. You might get lucky with an “info-dot” name, but I wouldn’t buy it if I were you.

So what do we do after we have our niche? Next, you want to choose a product. What are you selling? What area is your niche in? Let’s say you chose small kitchen appliances, perhaps a microwave. Excellent! A good way to start is to look at microwave review sites and see what people are saying about their problems with their favorite small appliance.

For example: I had a large microwave that I spent $169 on. It was working great and then one day it just stopped. The lights went out and it stopped working. I was a bit confused so I called my brother who works for the company that made this particular item. I told him the thing had just stopped and he said, “Maybe it’s a fuse?”

“A fuse?” He didn’t even know these things had fuses. I unscrewed the outer casing and found a small fuse behind some other stuff and pulled it out. I took it to my favorite hardware store and asked for a replacement. They said he was a special type of fuse and I needed to go to an electrical store so I did.

The guy at the electrical store gave me a replacement fuse for $3. I went home, replaced the fuse, plugged it in, and it worked great for many more years. I wonder how many people just throw out their microwave and buy a new one when the fuse blows?

So if this was your niche, you could provide a little ebook explaining how to fix your microwave, give it away for free, and have a link to a site that sells new ones for people who don’t want to go buy a fuse or for those whose microwave doesn’t it will be fixed with a simple fuse.

Now, these are just ideas and I don’t want you to think you’ll get rich quick here, but if you take some time and research some niches within your markets, you might be able to find some gems, waiting for your great ideas.

In my opinion, the most important part of niche marketing is keyword research. My next post will be about how to engage in the best keyword research.