On-Page Optimization: ABC Blocking Tutorial
Posted On June 11, 2021
Every webmaster should know that successful on-page optimization kills two birds with one stone. Not only can it help improve a website’s ranking, but it also increases the overall quality of content and readability for a website’s visitors.
But what exactly does the term “on-page optimization” mean? Basically, the factors on the page are related to the content and structure of a website. Examples of on-page optimization include modifying HTML code titles, meta tags, meta descriptions; keyword placement and keyword density, etc. Sounds complicated? So reading this article can be of great help as it covers the basics of on-page optimization and outlines the best Google SEO tools for that.
A title is by far the most important HTML element on a website. It’s like your website’s business card that visitors first see in search results. That’s why coming up with an appropriate title is extremely important to Google SEO. The title of an ideal website should be eye-catching, attractive, and informative. It should state what your business is about and contain a number of keywords. But avoid keyword glut! Make sure your title is human readable and good for search engines.
Meta keywords and meta description tags
Meta keywords used to play a huge role in ranking a website. But after countless cases of excessive abuse, search engines stopped considering it as a factor that influences the position of the website. Today, its only function is to inform a search engine crawler where to go.
Meta descriptions have a higher Google SEO value. Although they are not considered by Google to increase your site’s ranking, they can provide people with short descriptions of what your online business is focused on. This text snippet can be like a summary of what your site is about, and if it’s attractive enough, visitors are more likely to click on the link.
Optimizing the body content of your website is the core part of Google SEO. When doing that, you should keep in mind that you write for both humans and Google crawlers.
Writing content is quite a difficult and time-consuming job as you not only need to apply all your creativity to shape the most compelling and natural-looking content, but also choose the appropriate text length, keyword density, and prominence. Breaking this balance will lead to many problems: content can be unreadable to visitors, and your site can be at risk of being banned by Google.
These are the stages to go through:
– Research keywords properly.
– Choose the best keywords for your niche
– Shape the content of your page with these keywords, taking into account aspects such as keyword density, prominence, etc.
But this amount of SEO work is too difficult to do manually. Fortunately for you, there are many Google SEO tools out there to optimize your site content. One of the most authoritative Google SEO tools is WebSite Auditor. It’s a cutting-edge SEO tool that allows you to keep a close eye on the top 10 competitors online, analyze why they rank high in search results, and come up with your own strategy for coming out first. It helps you optimize your content: choose the keywords that generate the most traffic, their density and prominence and much more. Also, with this SEO software from Google, the possibility of human-related errors is excluded.
After creating exciting content, put it in a nice frame. HTML tags like – are used to define HTML headings. Define the largest header and define the smallest. They help you highlight the most important areas of your site. Putting your keywords within a heading, making them bold or italicized increases their importance in the eyes of search engines. Also, these tags help to divide the content and make it much more enjoyable for people’s eye scanning.
And lastly, don’t forget about the images your site is cluttered with, they need to be optimized too. The point is that it takes a human a few milliseconds to interpret an image into its meaning. But sadly it doesn’t work with Google crawlers. They can only see text. So what is the way out? Write an ALT text that is a short description of the image and place it on the image tag. Image optimization also brings some SEO value to Google, if you can put your keywords in ALT text.
That’s! Apply all these optimization techniques on the page and get closer to your goal of ranking supremacy.