MLM Info – An Independent Review of the Arbonne Direct Sales Opportunity

Arbonne International is a company that seems to be at the forefront of successful companies offering beauty products as well as a home-based business opportunity. The company’s concept of offering high quality skin care products was born in Switzerland over 21 years ago and has grown into a huge direct selling giant. Is starting a business with Arbonne right for you?

The idea for Arbonne was born in the mind of a man named Petter Mork. Together with a team of biochemists, Peter Mork came up with an idea that was very unique at the time. His idea was to create and distribute products based on natural or ‘botanical’ ingredients.

Mr. Mork also made the decision to pursue the ‘network marketing’ business model to eliminate what he considered ‘middlemen’ such as advertisers and wholesalers. He knew that this would keep the profits with the company and its distributors.

The traditional method distributors are taught to use is what’s called the “warm market” approach, which is what the industry was originally built on.

Traditional methods are still a big part of the industry today, but the philosophy of direct selling is beginning to change in fundamental ways.

Due to the fact that many distributors rarely achieve their goals in this industry, there have been some who have questioned the ‘old school’ warm market approach. They have replaced the old philosophy with what is considered ‘Attraction Marketing’.

The direct marketing industry (including Arbonne) has had a long history of generating a lot of buzz without much to show for 90 percent or more of hopeful entrepreneurs.

But some very innovative pioneers in the industry have introduced a whole new approach to marketing. They believed that if you changed the order from promoting your company first to promoting YOU first, the lousy statistics that marketing has had in the past would change dramatically.

In sales and marketing, the first few seconds of your focus are what determine your success or failure with any potential sale. And what is being evaluated is not so much what your company offers, but what ‘You’ can provide.

What your prospects want to know or ‘feel’ is that you can be the leader they need to be successful. They want to know that you could help them succeed with ANY company, regardless of product, service, or compensation plan.

There is nothing wrong with the old school approach to building a home based business, but the truth is that they are quite ineffective and inefficient. If you want to have a highly successful home based business, you would be wise to embrace the ‘New School’ of Attraction Marketing.