Make a difference in your work!

What is your purpose?

Happiness is that state of consciousness that comes from the achievement of one’s own values. ”
– Ayn Rand

“If you want to get somewhere, you have to know where you want to go and how to get there. So never, never, never give up.”
– Norman Vincent Peale

“You can never consent to crawl when you feel the urge to fly.”
– Helen Keller

“People are not lazy. They just have powerless goals, that is, goals that don’t inspire them.”
– Anthony Robbins

What is your purpose?

Every successful business leader has a clear answer to this vital question: Why are you building this company? Who does it serve and what is your greatest purpose? Answering these questions costs you very little and can pay huge dividends.

For some entrepreneurs, the main goal is simply to create a business that can be sold. They have a talent for seeing a need and designing systems to meet the need while making a profit, and they love starting new businesses. Once the business is established, they often sell it and can repeat the process over and over again over the years.

Most business owners, however, have some other purpose in mind, and it is often deeply personal. Some want to build a business that they can pass on to their children. Others want to see how big and profitable they can make it, and they dream of a great company with thousands of employees. Still others want a business that expresses their values ​​or contributes to society in some way.

Coaching hundreds of entrepreneurs, it amazes me that it doesn’t seem to matter what the reason really is. What matters is the ability to have it in view at all times. Knowing your personal vision, your purpose or mission, the “reason we do this”, is absolutely critical.

The solution is simple: don’t lose sight of the prize! Take a step back, gain perspective, renew your commitment. Remember WHY you are doing this! If you are clear enough about the “why”, you will discover the “how.”

Often times, a management retreat or conference, perhaps an in-service training or training, can make all the difference. People need time and space to think “outside the box.” They need permission to express their secret thoughts and to formulate their dreams. But outside of the process, management and the entire company often gain clarity, purpose, and productivity. I recommend it!