How social bookmarking helps businesses promote their services

Social bookmarking and media sites have become so popular these days, and this is something that many businesses are taking advantage of, as these sites can be used to reach large groups of people with diverse interests for little to no cost.

Unlike the bookmarking sites of yesteryear, today’s sites allow people to openly share their bookmarks, which is the essence of how ‘social’ it gets. People can create their own lists that exist as a web page and others can come to view the page. People can also discover websites without searching.

Search, as you well know, is one of the most widely used methods of discovering information and websites, but it does have its problems. For example, how would you know what words to look for when you don’t know what something is called? You may know that it is something you want but not know what the name or term is for that item, problem, or solution.

Relying solely on search engines is no longer as effective

Sometimes search engines are not accurate at all. There have been many times when users searched for something, and the results were a list of commercial websites or somehow useless sites that are the ones you really wanted. Search engines might like you to think you can’t manipulate them, but if that were 100% true, you would always find what you want every time you search.

The truth is that they will list the sites according to what they think is a good website. So a Webmaster just has to ‘follow their rules’ and get decent results. Also, there are some really good sites that don’t make it to the top of the search engines, maybe because their webmasters aren’t SEO experts or just don’t have the time.

There are specific bookmarking sites that help businesses grow

There are even topic-specific social bookmarking sites that can be used to promote your business to a more targeted audience. You can also write “article” type stories that promote your business without sounding overly promotional. Potential customers can then read your article and click through to your website.

Bookmarks offer a great marketing venue

Due to the fact that you can share your bookmarks with others with the same interests, social bookmarking can be a great marketing strategy. When you bookmark a site, such as your company’s site, you can describe it with a “tag.” A tag is a keyword that is used to find bookmarks on a site. By associating the right tags with each of your bookmarks, you can get a steady stream of interested visitors to your site.

Social bookmarking, simply put, is all about tagging the web, making it easier to find the content you’re looking for by broadcasting what you’ve found. Tags applied to websites are generally called tags, and over time a sort of taxonomy grows where persistent tags help add and extract information. However, where a taxonomy was the product of specialists carefully categorizing items within their area of ​​expertise, social bookmarking instead produces what has been termed folksonomy.

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