How do I find my Google ad?

Understand Google ads and why you might not find yours where you expect

I understand. You have invested money in Google ads (smart move!). and you see other people’s Google ads every time you browse the internet.

So how come you never see your own ad?

It’s a question we get from customers all the time. And there is a simple answer.

But first, to reassure you: Don’t worry. There’s nothing wrong if your Google ad doesn’t show your own personal search results.

In fact, this is often what you should expect.

We’ll cover Google ads and SEM (search engine marketing) in more detail below.

But first, we asked our resident ad expert, Daniel Simmons, to settle the question once and for all: why can’t you see your own Google ads?

Understanding Google Ads (and why you don’t see yours)
Google Ads can be used to build brand awareness, but are often best used to sell or promote products or services, drive website traffic, or gain email list sign-ups. When used in this way, they offer easy-to-measure ROI, so you can understand how your ad dollars are working for you.

Ultimately, budget plays a big factor in whether or not you’ll see your own ad. But first, let’s explore the two types of Google ads: search ads and display ads, because the type of ads you’re using can influence whether and when you’ll see yours in person.

search ads
As the name suggests, search ads are ads that appear when someone does a search on Google. Let’s say you’re a plumber in Kelowna. If someone searches Google for “plumber in Kelowna,” then your ad may appear in their search results.

As you might guess, these types of ads can be incredibly powerful, as you make sure you appear front and center to people who may be looking for your direct services.

However, the important thing to keep in mind is that your ad will not appear every time someone searches for your keywords. In reality, you’re in a bidding war with every other company using similar keywords (and trust us: the competition is usually strong).

So if you’re on a small budget, say, less than $20 a day, then you can run out pretty quickly each day.

And that means that depending on when you’re trying to find your ad, you may be looking for later Your ad spend for the day has run out. In other words, it would be impossible for your ad to show for you.

This is aggravated by its geographical parameters. If you have a very specific location you’re targeting (such as a small town), then you might see your ads, even if you have a small budget.

But if you’re using a limited budget to target a huge area, like all of North America, for example, your budget will likely run out before you have a chance to see your own ads on any given day.

It’s a numbers game. You don’t have to spend a lot on Google Ads to get results, especially when you use Smart SEM. But unless you’re spending a lot in a very specific region, the odds of seeing your own ad just aren’t there.

But do not worry. Again, if your campaign is set up right, the right people will continue to see and click. And that’s way more important than stumbling across your own ad!

Display ads
Display Ads work a little differently. These are images or videos that appear on websites within a Display Network and you pay for every 1,000 impressions.

There’s a higher chance that you’ll see your own display ads, again assuming your budget isn’t too small and your location targeting isn’t too big. But there is a caveat. These ads are not displayed on all websites, only on specific sites within that network.

So if you are on the ‘wrong’ website, again, there is a 0% chance your ad will appear.

Again, this is not the end of the world. Because again, just because you’re not seeing your ad, that doesn’t mean potential customers aren’t.

How to see your ad in search results
By now, you’ve probably got the idea. Unless you have a large budget (in the range of $100/day or more) and a small target region, chances are you won’t see your ads.

And that’s fine.

Just because you don’t see your ad doesn’t mean it’s not performing well or giving you results.

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READ: The best advertising strategies for immediate results

Advertising can be very effective for your business, but it must be done correctly or you will waste time and money. With all the information out there, conflicting advice, and constantly changing online platforms, it’s very difficult to know where to spend your advertising budget.

In this article, we’re simplifying online and offline advertising strategies, so you can start seeing immediate sales from your website.

Read more in our. Website.

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So it is much more important to see your ad results than seeing their actual ads ‘in the wild’. And you do it by checking your Google Analytics.

We make sure that all our clients have access to their Google Analytics account. From that account, you can see where your ads are showing, on what devices, at what times, and at what rates. There is so much invaluable information that you can find in your account.

That’s why we’re more than happy to spend time with customers to help them understand their Google Analytics accounts. Because sometimes all that invaluable information can lead to information overload. Many people log into their Analytics account once, find it overwhelming, say no, and never log in again.

That’s why we like to spend an hour or so with clients to explain how to understand what they see in Google Analytics.

Why?

Just like you need to understand your financial numbers as a business owner, you need to understand your website analytics. They go hand in hand in understanding your business and where it is going.

Of course, we also provide our digital marketing clients with monthly analytical reports.

Seeing your ad vs. seeing results
Don’t fall into the trap of missing the forest for the trees.

Ultimately, it doesn’t matter if you see your Google ad.

It matters if potential customers do. This is how Google Ads help your business.

And that’s where an SEM expert comes in.

SEM, or search engine marketing, helps increase paid Google Ads conversations by leveraging proven campaign management and optimization strategies. It is a fundamental tool in digital marketing. And it requires highly targeted keywords to determine the most profitable approach to getting qualified customers who are looking for exactly what you offer.

Anyone can set up a Google account and post some ads. Heck, you could probably set it up yourself.

But the proper use of Google Ads, to connect with the right people at the right time with the right message, requires complex knowledge. Without this knowledge, you are setting yourself up to waste a lot of money.

You need someone to manage your Google AdWords account, targeting the keywords and display campaigns that will drive conversions (purchases, leads, goal fulfillment) on your site.

Through a variety of research tools and techniques, they can develop effective paid search campaigns focused on reaching your target cost per sale or lead. You’ll reach enthusiastic buyers who won’t necessarily find you organically through search engine optimization techniques.

For the success of your business,

Suzanne