Google AdSense campaign

AdSense is an advertising program run by Google which is also known as Google AdSense. What this program does is match the advertising need of providers with the need to see of consumers. As internet usage grows rapidly and the amount of commerce moves online, there are hungry advertisers who simply want to place their promotions in front of the right people.

There are basically two types of traffic available on the Internet, undirected and directed. Undirected traffic is simply a waste of time, there are no two ways to do it. These are people who simply come across your promotion while searching for something that is not related to what you are offering. They can just look at it and just move on.

Targeted traffic, on the other hand, is what every advertiser and marketer dreams of and seeks. In reality, this traffic is looking for what you have to offer, and when they come across your promotion, they will most likely continue to click and take further action.

Google AdSense displays ads on websites that have signed up for the program and then activated AdSense. These ads are based on text, image, video, or rich media. So how does this really work?

Let’s say you wanted to google something and you typed your keyword / keyphrase into the search box. A site comes up that you think contains what you are looking for. If this site is powered by AdSense, as soon as you open it, you will see ads, usually on the side panels of the website or even at the bottom of posts, which are surprisingly suitable for you.

The content of these square or rectangular shaped ads is determined by a number of factors including your location and your browsing history. This ad targeting is what makes them so smart.

This form of promotion is also known as contextual advertising, as it will display content that is in the context of what interests you. It is also the form of advertising that advertisers are really looking for, as you match the right content with the right target consumer – that is, you get targeted traffic to the provider. When this happens, both the seller and the consumer are happy because they have both found what they were looking for.

AdSense is big business for Google. In 2011, it accounted for 28% of Google’s revenue, which is $ 2.43 billion.

You too can take advantage of this huge market by applying for an AdSense account for your website. Once approved, all you need to do is choose the dimension of the ad you would like to display and, “voila!”, The ads will start to appear shortly thereafter. You will be paid for performance, which is the number of clicks made on these ads. Google determines how much is converted to monetary value, but you can see all its performance statistics on the Google AdSense website.

The earning potential of Google AdSense is huge, but you need a relatively high traffic site (s). Some people are reported to get $ 100,000 per year access from AdSense alone.

Don’t be tempted to trick the system by clicking your AdSense ad multiple times in the hope that it can accelerate your earnings. Google is smart and has systems in place to identify exactly this form of click fraud. If you are found out, you will likely be banned and then it will be difficult for you to return to the program.

I have prepared a mini-course on AdSense which is free. See my Resource Box below for more details.

Google AdSense campaigns are a great addition to your online business from home. For the success of your AdSense campaign!