Ecommerce upsell and cross-sell strategies that really work

Additional sales and Cross selling They are a very effective sales strategy that has been used for a long time since these terms were started. Traditional retailers use it all the time and the strategy is even more effective in online stores. Why? Due to all the data and analytics, you can generate information about a visitor with robust algorithms that track user activities as soon as a visitor lands on your e-commerce website.

However, what many traders rarely forget is the fact that these strategies are only as good as how well they are implemented.

Read this post to the end to find out the best Upsell and Cross-sell extension available for Top 5 Ecommerce CMS Solutions.

Let’s start by understanding the basics

What are upsells and cross-sells?

Up-selling is the case where a seller encourages the buyer to buy a better version of a product that the buyer is reviewing or shortlisted, while in cross-selling, the seller invites the buyer to look at additional products in association with the planned purchase of the product. attempting to make a bundled purchase, which in turn increases the value of the customer’s cart.

Why upselling and cross-selling are important for ecommerce companies

The blunt answer is to increase sales.

What you really need to understand here is that these strategies are not meant to liquidate your stocks and get countless orders. These are most effective when used to help customers win by helping them get the best purchase value for money.

If done correctly, you can:

1. Increase customer retention.

2. Increase the average value of the order and the customer over time.

3. Increase repeat buyers.

4. Increase word of mouth marketing.

5. And most importantly, increase sales

According to Marketing Metrics, it is 50% easier to sell to existing customers than to new ones.

It’s about impressing your existing customers, retaining them, and selling them while new customers convert to this circuit.

5 tips to do it correctly

Whether you decide to upsell, cross-sell, or both, the important thing is to do it the right way. Don’t use it as a sales-generating tool, use it to deliver superior customer experiences.

Customers will only be frustrated if you increase the number of steps that lead them to purchase a product by unnecessarily presenting myriad alternatives or combinations. Whereas, they’ll be really impressed if you analyze their buying patterns / interests and recommend something they might have missed.

Graham Norton, “Econsultancy Editor-in-Chief”, effectively summed up in his blog post how Godaddy and VistaPrint screwed up their payments with Upsells and Cross-sells by introducing 10 steps of upselling and cross-selling before a customer actually pays.

Follow these 5 basic rules before setting up upsells or cross-sells:

1. Offer upsells or cross-sells that are genuine and make sense when they appear. For example, if a customer is looking to buy a new mobile phone, cross-selling a screen protector / phone case might be a good idea. On the other hand, if a customer searched for cell phones in the $ 500 price range and added a phone that has outdated hardware configuration to the cart, then they can sell a better phone. The idea should be to provide a better customer experience rather than cheap recommendations that the customer can see.

2. Set up customer characters to make relevant suggestions. This allows you to classify your audience into different categories of people and then submit suggestions based on that. Up-selling and cross-selling without previously analyzed data will never work.

3. Always add some context while upselling or cross-selling by adding a short 1-2 line description of the reason for your suggestion. This establishes a sense of recognition in the customer that you have made your website understand what the customer wants and are helping them make better purchases.

4. It uses cross-selling techniques primarily on the checkout page to recommend bundled purchases. This allows you to take advantage of impulse buying. On the other hand, suggest upselling before a customer chooses a product, as this won’t ruin the customer experience of removing the product from the cart and then adding a new one again.

5. Always keep the final price below 25% of the value of the customer’s original cart. Studies suggest that if the final value of the cart, including the upsell or cross-sell product, exceeds 25% of the value of the original cart, the customer will ignore the suggestions or simply abandon their cart.

Use these extensions for the 4 best ecommerce CMS solutions:

1. Magento – MagePlaza Automatic Related Products ($ 199 Lifetime License)

While Magento (one of the best eCommerce CMS on the market) already has the option to manually configure Upsells and Cross-sells, Mageplaza’s automatic related product extension goes one step further by using preset rules to establish relationships. between related products and items. The ability to configure unlimited rules for each product makes this a must-have extension for your store if you are looking for an auto-evolving product recommendation engine.

2. Shopify – Up-sell BOLD APPS Products ($ 9.99- $ 59.99 / month)

Product Upsell is one of the most successful Shopify apps for setting up Upsells on a Shopify website. With over 500 reviews, this app is loaded with features and allows you to set up relevant upsell offers and add-on products based on the content of the customer’s shopping cart, the total value of the cart, or even a combination.

3. WooCommerce – Beekeeping Automated Marketing Suit (Free)

With over 3000 active downloads and over 238 positive ratings, Beekting is a complete marketing automation package that allows you to set up relevant upsells and item cross-sells for each product. In addition to this, the plugin allows you to configure sales gamification, last upselling step, and smart auto recommendation functionality to deliver a superior customer experience.

4. BigCommerce – Unlimited Upsell for Unlimited Upsell (Free – $ 59.95)

8Upsells is a dedicated team working to offer upsell and cross-sell solutions. Its BigCommerce plugin is a gem for merchants. It’s easier to set up, it provides unlimited upsells that include different promotions based on different conditions. With over 60 positive reviews, this extension is undoubtedly a huge hit with the BigCommerce community.

conclusion

An ecommerce store is always driven with the goal of increasing sales and orders. With personalized recommendations that keep customer requirements in perspective, you can increase your revenue and generate more customers and provide a better experience. Set up a solid technology backend together with it to manage your customers and sales effectively with the help of the best ecommerce website developers in India.