Digital Marketing Trends of the Future in 2018

So what does 2018 have in store for digital marketing?

go mobile

Smartphones are pushing laptops out of the way, and fast. 95% of people who use mobile phones use Google to search. Mobile phones have been the most popular devices for Internet searches for the last 3 years. With these factors in mind, Google is choosing to prioritize mobile and we predict the rest of the web will follow suit as well.

What does this mean for companies?

Invest in optimizing the mobile experience of your website. Make your app easy to use. 2018 will be all about anticipating what makes a consumer pick up their phone and search. Brands need to be in the right place, at the right time, with the right information.

getPersonal

What do you think about pop-up ads and generic ads when you are online? That’s exactly what their customers think of them too. Personalized, natural and organic advertising is the mantra. Avoid overselling and boring clichés. Be genuine, human, and interactive when trying to engage your customers.

Say “Ok Google”

The rise of voice search, thanks to personal assistants like Amazon Alexa and Google Home, is changing the face of keyword-based SEO. Long-tail keywords will become more relevant, relative to how queries are performed verbally. Simple sounds? Imagine how many customers you will lose if you have not thought about changing your content to accommodate this change.

be smart

Artificial intelligence (AI) is already being used to collect statistics and predict customer behavior. It’s no surprise that 20% of AI technology is related to marketing. Have you ever seen ads for products you’ve previously browsed displayed on other websites? Yes, that’s AI at work. The voice searches mentioned in the previous point also use AI.

We have just scratched the surface of the usefulness of AI in digital marketing. As machines learn to analyze behavior patterns and better measure content, their efficiency will increase exponentially.

Seeing is believing

Using visual media for digital marketing will be more important than ever in 2018. Website visitors are four times more likely to watch a video than read an article. Why do you think social networking sites like Facebook have chosen to invest in live streaming? Getting on board with live video could set your business apart from the rest. It’s fast, it’s easy and it works.

To avoid being left behind in the digital rat race, there are a few best practices you should follow. Don’t be afraid to dip your toes (and put your money) into different modes of digital marketing. Get excited as a digital marketer, to learn about the new strategies being used to win and retain customers. Be a trendsetter in the business world; nurture and build a brand consumers love to associate with, and soon you’ll be the talk of the town.