Category: Business

Local Government Bonds: Will They Work?

When we earn less than we need to spend, what we do is borrow money. The “we” can apply to individuals, corporations, or sovereign countries or governments. Often, especially for governments, borrowing money is not a problem. They borrow money to repay the borrowed money, and lenders are easy...

Five Great Things to Do After Virtual Meetings

It doesn’t matter how well a virtual meeting runs or how much you save on travel costs if the desired outcome of the meeting is not achieved in a timely manner. Meetings often miss the mark because action items are not complete and expected deliverables miss deadlines. To avoid...

How to Write a Director’s Treatment for a TV Commercial

How to write a treatment. Probably the most critical step in pre-production is writing a treatment. One treatment is the director’s vision: a summary of the work to be shot. A treatment is a sales tool. Agency people and clients are extremely busy and have very short attention spans....

Cell Tower Lease – Letters of Intent

The latest cell tower leasing trick we’ve come across is tower companies using “letters of intent” as a tool to get landlords to sign what they think is a harmless letter. Some people are led to believe that this is “just a way to secure these terms with our...

What you can do to be the next Joe Karbo

If you write copy and have to ask “who is Joe Karbo”, you’ll need to see this… and if you don’t, you’ll want to see this. Joe Karbo is the man who wrote the headline “MOST PEOPLE ARE TOO BUSY WE MAKE A LIVING TO MAKE MONEY.” It’s the...

Income and Expense Accounts

An income and expense account is the profit and loss account of a non-commercial business. It contains only income items, which are charged with all expenses and credited with all income for a period, whether actually paid or received within that period or not. The final balance of the...