Best UX Design: How to Create a 1-Page UX Strategy

Influence is a small word, but influencing users in practical terms is not an easy task. However, it becomes easy when you develop a strategy and stick to it. The 1 page UX strategy is one of the most powerful methods to understand and design a strategic plan aimed at influencing users and making the product stand out and perform the desired task.

So, let’s see how to do it.

The first step in this process is to document it, by writing it down. When we say this, don’t panic. Actually, you won’t write much, even if you did, the whole process will be fun. Please note that you will not create a multi-page plan. It will be a one-page document, and it will be crisp, tight, and to the point.

Here is the overview of what will be included in your article/document.

1. Vision

2. The 5 W of the Product

3. Specific design principles

4. Success metrics

Let’s start.

1. Vision

Write a three or four line paragraph about what the product is that you want it to be.

The paragraph should answer the following questions about your product:

What is the application/product about?

What does it offer?

How does it help users?

What is the purpose of the application/product?

Simply explain the importance and scope of the product without filling in too much detail. It only describes the intention. It is exactly what we need to bring in this step. Once you know the intent, it becomes easier to devise a further strategy for your product. Regardless of any product, the goal remains clear and simple: bring visions to life.

2. The 5 W of the Product

Who? What? When? Where? and because?

The general idea of ​​completing the information for these 5 W’s is to understand what circumstances are true when a user uses your product. By explaining 5W, you are likely to cover almost the entire range of circumstances for which your product offers a solution.

Who?

Write down who your target audience will be and what age group your product appeals to.

What?

Write down the facts about what the product offers. These facts could be the backbone of your app or USP [Unique Selling Points] of your product

When?

When would the product be useful? Each product will have its “when” time, including the applications/products that are used throughout the day. Therefore, it is imperative to mention the ‘when’ factor.

Where?

It could be a platform. It could be a device. Or it could be a particular section of users that your product appeals to the most.

Why?

Therefore, it is equally important to understand why a user would need this product. How will this product change your experience? [user experience] when they start using it.

3. Design for specific needs

It could be one of the most fun parts of the whole process; It just so happens that it is also one of the most overlooked aspects. Why? Because most of the design strategies still point to clichés like that the product or the application must be unique, fast, easy to use, etc. Most of today’s applications have all these qualities.

So what else should you focus on?

The best way to avoid falling into the cliché trap is to be product specific.

List the design principles that are specific to your product services. For example, if your product has an intuitive and easy billing process, create a design principle where users can effectively discern it.

Since UX design is based on research, surveys, personas, etc., the main purpose of creating a design principle is to differentiate your product and set the bar high.

4. Success metrics

Measuring product success metrics is just as important as any other aspect of your 1-Page UX strategy. According to Google Ventures, all UX metrics fall into HEART [Happiness, Engagement, Adoption, Retention, and Task success].

Writing a common goal, like “get more traffic,” might not work. Instead, list specific goals you want to achieve, such as the number of subscribers to your app you’d like to achieve in three months, percentage increase in traffic, increase in time spent on your app, etc.

With this last step in place, the 1-page UX strategic plan is complete.

Whats Next?

Once the draft is ready, review and adjust accordingly, then feed them digitally. Now, you can invite interested people or you can shoot copies at them. But, the best way is to sit down together, brainstorm and get feedback from them.

This 1 page strategy you have created should be backed by solid research and analysis. The purpose of the brainstorming session helps you achieve two things:

It gives you the chance to make sure you haven’t left any crucial stones unturned. It provides you with key information to further modify the strategy and make it even better.

what you will get in the end

Don’t end the brainstorming process after one session. Let it simmer in the heads of you and your stakeholders for some time; new ideas will arise and new solutions will be born.

And the result of all this?

A clear, concise, well-designed plan that makes execution just as easy and creates an outcome that is well-synchronized with the perceived vision of the product.

Final note

It’s not hard to see why leading UX design organizations and companies invest so much time and resources in developing strong UX design frameworks and strategies. Remember, a good UX strategy is the first step to improve the competition of a product. Therefore, a good product is the result of effective UX strategies.