Affiliate Marketing: What Products to Promote?
When you start to think about all the affiliate products in the world that can be promoted, it can seem a bit overwhelming. What type of product should I work with?
There are two main options here:
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digital and,
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Physical
Each type comes with its own set of pros and cons, and it’s best to take a look at all the facts before deciding which one you want to promote.
digital products
These are the related information products and services that can be found online. These include eBooks, software, videos, and audios that the customer has immediate access to after purchase. ClickBank is among the most popular marketplaces to sign up for and promote these products on.
Advantages of digital products
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Easy to set up accounts and start promoting
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The customer does not need to wait for the product to be shipped.
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Higher commission percentages (50% or more) are generally offered.
Cons of digital products
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Product owners can disappear or disconnect their sales page at any time
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Refunds are usually higher for digital products
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Those with email lists tend to have a better chance than the competition.
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It may be more difficult to convert browsers to buyers
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It can be paid weekly or biweekly
physical products
These are all things that you can buy at Walmart or another retailer. With physical products, you can promote many different products within the same niche. Most of your readers will be looking for reviews on these products, so they will be ready to buy once they can make the right choice.
For physical products online, many people choose the Amazon Affiliate Program.
Advantages of physical products
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Lots of options and niches to choose from
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It may be more reliable to work with large companies than digital product owners.
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Less refunds or returns
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Most physical product seekers are already in the market to buy
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Higher commissions when high priced items are promoted
Cons of physical products
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Lower commission rates (usually 5-10%)
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Difficulty promoting these products without a website
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It usually takes longer to receive payment
The verdict
Most affiliate marketers find it a good idea to promote both physical and digital products. Many niches will allow for information products as well as tangible goods, so why not give your readers the option of having everything they need, as well as the right information to solve their problem?
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