Category: Digital Marketing

We have discussed the limitations of content marketing with other marketers and many think that web content has reached critical volume. More content is published than people can consume. You are probably now wondering why we keep writing to you when there is already so much online. That’s like...

Google Analytics is a free website analytics tool from Google that provides basic analytical data and statistics for search engine optimization and marketing purposes. The service is available to anyone with a Google account. It is a free web media analytics service offered by Google to track and report...

Very few people read all the content, most only read the headlines. In fact, eight out of ten people would only read the headlines. It’s because the headlines set the tone and set the main topic of the article. Plus, big headlines can only drive more traffic to an...

Writing effective SEO content can seem overwhelming because SEO rules change all the time. In case you don’t know, Google itself has said that it makes over 500 changes per year – yes, per year! – to your search algorithm. To this end, here are four things to pay...

Good content designers and writers are in high demand among marketers. No marketing campaign can be effective without these professionals. Here we discuss how to create the appropriate layout and content: Adequate layout and content In any campaign, the graphic designer is a vital part of success. The more...

“As the saying goes, the guy is a beautiful group of letters, not a group of beautiful letters.” – Mathew Carter. I agree with Carter because we don’t select one font for every letter, we select one font for all letters. Font selection is the most important part of...

Social media has taken the world by storm (or at least a small proportion!) In recent years. As a successful creative freelancer, you risk being trampled on by shock unless you get up and accept all it has to offer. Here is my list of why you need to...

Channel letter signs, which are also known as halo lit letter signs or backlit letter signs, are signs that are generally neon lit. Business owners often use channel letter signs to display information to their customers. One type of channel letter signal is the channel letter signal mounted on...

A workplace can be great for a number of reasons. However, what lays the strongest foundation is the work ethic. Ethics are important to all companies. Forces or repels an employee towards the company. Clients also judge the company on the basis of its ethics. Whenever recruiters start hiring,...

Would a “twenty questions” format for interviewing experts be successful? I think it is a great idea that will result in a successful interview. A common format in magazines is to ask the same 20 questions of each celebrity or expert. This format seems very popular and well received,...