Category: Digital Marketing

Get noticed by the media by hijacking your book

The first time I heard the term Newsjacking I was a little taken aback. Newsjacking? What the hell is that? He drew up images of criminal activity. But after doing some research, I realized that Newsjacking is a powerful way to get noticed by the media AND potential customers....

3 keys to managing daily conflict in your relationships

No matter where you go in life or who you are, you will find conflict in your relationships in your daily life. Sometimes this will be in the form of negative comments or false accusations. If you don’t handle these situations well, they can quickly escalate into conflicts and...

How to choose the best figure skates for your foot

Trying to buy a pair of figure skates for the first time can be a daunting task. The usual question is: What brand do you choose? However, choosing the figure skate that is best for you depends on several factors, and each of those factors is important. The first...

How to improve your website ranking on Google

There are millions of websites online. You may feel like the competition is too great and that it will never make your website appear on the first page of Google or any of the other search engine listings. But it’s not impossible. When you use the right tactics, you...

Definition of marketing mix: product, price, place and promotion

Getting the right marketing mix for your product or service means that you are covering all the important foundations of your marketing campaign. Below is a definition of the marketing mix and a description of its main components. The term marketing mix refers to the primary elements that must...