How to Create an Effective SEO Strategy for Your Business Website
Last week I talked about what voice search technology means for your business. It is such an important topic that I decided to write a second part related to SEO this week.
From the Google Assistant to Siri, people are talking instead of typing to search online more than ever.
According to Location World, more than 40 percent of adults used voice search on a daily basis in 2016. ComScore estimates that more than 50 percent of searches will be done by voice by 2020.
It makes sense: it is much easier to ask a question than to write it. And it lets you multitask while driving, cooking, or walking.
This is not a fad, or something you should ignore; If you want to get ahead and stay ahead of the competition, now is the time to do it.
This is what you should focus on:
Is about rent, rent, rent
On last week’s blog, I covered the importance of using local keywords to attract visitors and customers. Using these locally targeted keywords is a big part of any SEO strategy for your website.
Voice-related mobile searches are three times more likely to be done locally. People are searching for what’s close right now, so the more specific you can be with your keywords and copy, the more likely they are to find it.
Use your location with keywords as often as you can, and don’t forget to keep your Google My Business page and Yelp page up-to-date with your current information; These results are also displayed, not just your web content.
Be more natural
What someone types in a search bar will be different from a spoken query. For example, if I want to find a hotel near Toronto airport, I would type something like “hotels near Toronto airport” in the search bar.
However, if I am talking about my search, it would be more like “what hotels are near the Toronto airport?”
Google is looking for natural language, so you’ll have to think about the types of questions people might ask that include your target keywords.
Incorporate long-tail and conversational keyword phrases into your content as much as possible.
Some great ways to create natural content include:
• About and FAQ pages
• Blogs and articles
• Answer questions in the Questions and Answers section of Google My Business.
• Provide as much information as possible to Google My Business and Yelp, including business hours, products or services offered, parking, delivery or shipping options, and more.
Point to featured snippets and people ask too
Both Google Home and the Google Assistant read featured snippets when answering queries, so you want to get to the top!
Featured Snippets are selected search results found in a box at the top of Google’s organic results.
Google wants to give users the best answer, so it is essential that you answer the questions clearly and update your website with a fresh, attractive copy on a regular basis.
Research shows list responses have performed very well on featured snippets. The more conversational responses your site and online profiles contain, the better your chances of being featured in this coveted location.
The same goes for “People also ask”. You may have seen this popup when you type or say a question. Look at the example below: I asked him, “Where are the best boutiques in New York?”
Below the top results, there is often a “People ask too” section. Each of those drop-down menus answers a related question using well-optimized blog or website content.
Create a copy for a ninth grade reading level
Regardless of what your company offers, it’s never a good idea to write overly technical or jargon-filled texts. It does not benefit the user and it does not benefit your SEO.
Research shows that content written at a ninth-grade reading level or lower appears more often as a result of speech. You can use a tool like Flesch-Kincaid Grade Level to determine what grade your content is at and adjust accordingly.
It’s not about simplifying your site, it’s about answering questions concisely and clearly rather than filling your web pages with unnecessary language that will only confuse search engines and search engines.
Focus on adding these strategies to your marketing efforts to increase traffic, leads, and sales as adoption of this exciting technology continues to grow. The more you focus on optimizing voice search now, the better results you’ll get in the long run.