The evolution of the perfume bottle

During the 1900 to 1910, the Art Nouveau style of art was very popular. The perfume bottles were made of glass and had a feminine, whimsical and floral design. The letters were generally gold and had cork stoppers and brass caps. Most had wands to apply the fragrance to their wrists or neck. During this time, atomizers in which a woman could apply a fine mist with a bulb applicator came to life. Manufacturers began creating empty containers so that the “right” women could store their favorite fragrance. Also during this time was the appearance of curvilinear bottles with glass flowers.

In the 1920With the perfume returning with the soldiers at the end of the war, the expansion of fragrance sales prompted the need for companies to collaborate with fashion designers to create new containers. Hollywood was an influence due to the growing success and glamor it eluded. Art deco and urban-inspired designs gained popularity. A simple rectangular container with a glass lid was equally desirable.

With the onset of the Great Depression in the 1930, perfume sales were drastically reduced. Those manufacturers that were able to stay open gave way to producing cheaper machine-made bottles with eye-catching outer packaging.

In the 1940 With World War II ending, the most creative fragrance packaging designs began to resurface. The public’s desire for elaborately designed artistic bottles paved the way for paint, enamel, metal or plastic attachments to distinguish one fragrance from another.

As modern art movements such as Abstract Expressionism and Surrealism began to make their way into the mainstream of the 1950, artists sought worthy patrons in the world of fragrances. Many of the perfume bottles during this period were designed by fashion designers. While some were designed after a rock-n-roll band, others designed the ornaments to mimic hats and flower crowns.

Tea 1960 it evidenced the return of crafts and popular art. Artisan artisans and independent glassblowing studios also began to emerge. This resulted in highly decorative and distinctive bottles, generally inspired by the fashions of the decade.

In the 1970, women were considered strong and independent. Metal was reintroduced into decanters for women’s perfumes, making them more unisex and utilitarian. In some cases, the plugs were replaced by screw caps, which allowed the fragrance to be applied more as a touch than as a touch. This reduced design indicated that more liberal modern women could incorporate luxury into their lifestyle.

1980s It revolutionized the concept that perfume was a toiletries item and therefore more portable with the introduction of the built-in atomizer. Plastic became more widely used allowing women to carry perfume in their purse. This made the products more available to customers. Also during this time, the vials were made in geometric shapes of clear or heavy black glass with gold metallic caps and other eye-catching details.

During the middle of1990s, increased outsourcing led to fewer packaging being made in the US More expensive fragrances were sold alongside lower priced ones in stores. The perfume container construction was becoming more disposable.

Today, perfumers are testing bottle designs using materials such as colored coated glass and lightweight plastics. There are many celebrity and fashion designer fragrances emerging during this time, leading to bolder and more complex features.

Ultimately, designers create perfume bottles to attract audiences to their products by capturing their attention.

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