Staying strong in a storm: how to deal with crises effectively

Every company is at risk of experiencing a crisis at one time or another. There is no plan that can guarantee that a company will never have to face a crisis. However, reputation management companies will claim that being prepared for a crisis is the best way to protect the company when a crisis arises. Here are some tips that all businesses should keep in mind to help them deal with a crisis effectively.

Monitor the reputation and activities of the protagonists

The first thing every business should do is set up a reputation tracking system. If it has not been put in place before the crisis arose, it must be done immediately. Establishing a monitoring system helps the company to be prepared and detect a possible crisis before it arises. Professionals with reputation management jobs will explain that the tracking system acts as a potential predictor through which a company can assess whether or not a situation can get worse.

Develop a clear and effective message

When it comes to a crisis, the eyes of not just the media and customers, but the entire world, are on the business. Those who cover crises are waiting for the moment when the business slows down to make the most of it. Therefore, before any type of interaction with external forces takes place, it is important that the company develops a clear and effective message. Doing so will allow the company to formulate a sound strategy that will help them survive the crisis and ensure their survival in the industry.

Select a spokesperson

Professionals with reputation management positions always advise the company to select a spokesperson within the company. Customers don’t like to listen to a brand, they prefer to listen to people. The selected spokesperson must be a respected employee of the company. This would ensure that customers feel that the crisis is being taken seriously. A well-groomed spokesperson can be the difference between a company’s survival and ruin.

admit when wrong

Most companies feel that acknowledging their fault would do them more harm than good. However, refusing to admit guilt or appear unapologetic can also seriously damage a company’s reputation. For customers to feel valued by the business, when a crisis occurs that causes harm to customers, the business must take responsibility.

For example: Tylenol capsules mixed with cyanide from Johnson and Johnson. The company later discovered that some of the new Tylenol pills had been secretly laced with cyanide at one of its manufacturing plants. The company responded by withdrawing its drug from across the country and brought out a new range that had a stronger protective seal. While the recall of the drugs caused heavy losses at the time, it reassured the brand’s customers that their safety was crucial to the business. So while Johnson and Johnson may have incurred losses in the short term, their customers remained loyal.

It is important for all businesses to hire a reputable reputation management company. It is their reputation and experience that will guide the business and help them deal with any crisis effectively.

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