Shopping Centers and Malls: How to Make a Leasing Proposal Really Work

Retail investment property is special when it comes to leasing. There are special elements to handle in the marketing package if you are a real estate agent.

When leasing and managing a shopping center, creating a marketing package for leasing is a frequent event. What we can do here is help you with the leasing process and the marketing document.

To begin with, it must be said that the leasing of commercial premises is not only about the rent and the area to be leased. A commercial property is an investment not only for the owner but also for the tenant. The tenant has a business and the commercial property has to help him do it.

This is where the marketing package really has to handle the opportunity for the tenant. A well-designed marketing package can also be reflected in the design of a brochure or flyer that is distributed to your target market of tenants.

Here’s a checklist to help you design a great retail property vacancy marketing package.

1. Area of ​​the premises together with plans
2. Details of permitted equipment designs and qualities of finishes and materials to be used
3. Requested rent and breakdown of expenses or expenses that are added to the rent
4. Details of the requested lease term and options available to tenants
5. Site plan including details of parking, access roads, and public transportation drop-off points.
6. Demographics of the local buyer visiting the center and its surroundings
7. Definition of the commercial area where 80% of your commerce originates
8. Mix of tenants throughout the property, including floor plans to and from those locations
9. The client has different days of the week
10. Trade patterns by type of retailer for 12 months
11. Trading patterns by days of the week
12. Details of the services and amenities available to tenants and customers.
13. Details of changes and improvements to the property that are known or expected
14. Details of the common area and usage patterns.
15. Property promotion and marketing details for tenants.
16. Lease layout and signage details as applicable to the lease in question
17. Details of the anchor tenant and their tenancy.

Wait for the potential tenant of a retail property to visit your property before making a decision to lease. Any retailer knows that trading varies on different days of the week and will want to check it out themselves and with other tenants.

Since tenants in a retail property always communicate with each other, the high value of good tenant relationships with the owner and property manager cannot be underestimated. Disgruntled tenants in a property can detract from or derail your efforts to lease any vacancies.

This marketing package for a retail lease vacancy is comprehensive and will answer many of the tenant’s questions before they are raised. It also shows you that you are a professional retail leasing expert.