Promote yourself in a marketing career

Marketing professionals work in large corporations and small businesses and in advertising and public relations, government, and consulting agencies.

What they do:

Over the years, global competition has become strong. To compete in a global marketplace, companies invest in their marketing campaigns to ensure they continue to attract customers. It is the marketing manager’s job to detail the strategy for his company’s marketing plan. Team members, such as market research managers and product development specialists, provide support to the marketing manager. These team members help estimate the approximate demand for products and services, and the marketing manager develops a strategy for gaining his or her share of the market. Marketing managers also look at trends to create new products and services.

Training:

Those wishing to pursue a career in marketing will need to have at least a bachelor’s degree. Many large companies will even require employees to have an MBA with a concentration in marketing. Your coursework for a marketing degree should cover topics such as business law, economics, finance, mathematics, and statistics. Classes on marketing methods, advertising, research, and strategy will also be covered. Other areas of study may include consumer behavior, multinational marketing, sales research, distribution, and logistics.

Panorama:

Marketing and promotions jobs are very popular which will lead to stiff competition in the market. Only the most educated and qualified marketing graduates with experience will get the most sought after positions. Those looking to enter this field will need to be highly creative and be able to communicate effectively with their team members. Those with a master’s degree or an MBA will be in even greater demand. Additionally, marketing professionals will need to have excellent computer skills to keep up with Internet sales activities. The median expected salary for a typical marketing manager in the United States is $79,297.

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