Keeping up with the Kardashian personal brand

What is a Kardashian? Where did the brand come from? The most popular Twitter searches for the Calabasas, California area are believe it or not: #wheredothekardashianslive and #dash. However, the Kardashian brand has not always been a multi-million dollar company. The family used to be fairly ordinary, apart from the father, Robert Kardashian, who was an attorney for OJ Simpson. It wasn’t until several years ago that Kris Jenner, the family matriarch, decided she wanted to take the family on a reality show. This happened around the same time that her daughter, Kim Kardashian, became famous due to the release of a scandalous video.

From this point on, Kris Jenner has successfully cultivated a name for the family brand and transformed it into a multi-million dollar empire with an estimated value of $ 65 million.

Turn water into wine

Whether it’s bad press or bad public relations, Kris Jenner always seems to have a solution. When his daughter’s video went viral, it was necessary to take swift action to defend the family name. From there, Kris Jenner turned having any press into having good press, and she did it in a positive way. The publicity surrounding the video gave the Kardashians the spotlight they needed to start building a personal brand. Getting her name out there was just the beginning, from there the manager “mother” found niches for the family to get involved.

Lessons to learn

You can learn some tips from Kardashian’s marketing strategy. First, they have shown how you need to identify various strengths where you want to be an expert. You want people to think of you first when they think of this particular niche. The Kardashian family sells the ideal modern American family package: combined, but still functional (for the most part). From the outside, it seems that everyone is getting along and that family members genuinely care about each other. And as for Kim and her sisters, Khloe and Kourtney, they have chosen to become experts in niches like fashion, and have successfully started everything from their own clothing line called “Dash” to perfumes, jewelry and handbags. Selling the ideal in combination with a defined niche can be the perfect recipe for brand success.

Use social media to promote the brand

Social media has become the fastest growing marketing sector. You can generate leads faster than if you were promoting yourself in the traditional way. By using your Facebook fan page, you can post interesting links, create an ad, and build a solid following through promotional offers by “liking” your page. By spending just a few minutes a day working on your Facebook page, you’ll be amazed at how quickly you can build a targeted following. Kim Kardashian has 6.7 million fans on Facebook and 11.1 million followers on Twitter; imagine what you could do with just a little influence.

Find Your Voice – So How To Use It!

Having a voice is one of the most important aspects of personal branding. If you don’t have a voice, how can anyone consider you an authority on a particular issue? The Kardashians have shown that their voice lies in a multitude of topics, mainly those that have to do with fashion or modeling, however you can easily cultivate your own. Develop your blog and get people to read it. By sharing relevant, useful and interesting content, you can generate leads and make people trust you. Also, participate in discussions on your social media or online forums. The more you put your name on display, the more people will recognize your brand.