Instagram: a booming platform for a social media marketing platform

How to explore Instagram as a social media marketing platform

To boost your marketing on Instagram, first of all, you need to boost your followers steadily and steadily. The more people who know about your brand, the better your chances of potentially reaching your target audience. Let’s go over the tips and tactics on how to explore Instagram as a social media marketing platform to make your brand more popular.

1. Use a unique, crisp and attractive hashtag

Hashtags are not only important to Twitter; they also play a prominent role on Instagram. It’s a great way for users to find you through their Instagram mobile searches. Compared to Twitter, here you are not restricted by character count. You can include some tags in your posts to connect. When deciding on the hashtag for your brand, it is advisable to create brand-specific hashtags. Try to keep it as unique and sharp as possible. Try multiple hashtag variants, such as brand-specific hashtags, general hashtags, and trending hashtags, to get noticed in searches.

Some examples of brand specific hashtags are:

# PutACanOnIt-Red Bull

# TweetFromTheSeat-Charmin

# OreoHorrorStories-Oreo

# WantAnR8-Audi

An ideal general hashtag should be prepared with two words over a single word to make sense, for example, instead of #QL, #AskQL is a better hashtag.

2. Constantly interact with your followers.

Once you have a following, don’t be ashamed to stay engaged. Consistently post awesome content that your followers find relevant to their interests and business. Avoid launching posts randomly, that is, once a week or ten in a row, as much as possible. It is required to post at least twice a day. Once your followers start to grow, you can start posting three to four times a day. Consistency is the most important! According to Anthony Carbone, “If you stick to a niche and show authenticity and passion in your posts, you will find a huge following.”

The more people you can dynamically engage and persuade to comment on your content (images / videos), the better for you. Since, it will instill the interest of others who want to contribute or comment on your content as well.

3. Don’t bore your audience with an information overload.

Consistency is certainly unavoidable, but if it lacks content harmony and relevance, it results in spam or information overload. Keep your frequency correct and consistent. Instead of preaching them, participate with them. It is better to ask sometimes, they should feel valued. Discover a meaningful interaction from them.

The ideal proportion of posts based on followers suggested by industry experts is:

4. Make the most of tools that are free

Instagram also provides free analytics tools for business profiles; prudent to make the most of them to market your products and services. For example, “insights”, an analytical tool, gives you access to participation data. If your account is initially registered as a personal account for your business, switch to a business profile. Here’s how you can take advantage of the free tools businesses use to track your brand’s shape on Instagram. ‘Insights’ helps you understand your audience, provides you with data on the posts with the most impressions, interactions and shares. Ultimately, you will conclude which posts are effective and which ones don’t work well with your audience.

5. Reuse content from other related sources

As stated in previous paragraphs, effective and successful Instagram marketing needs consistent posts related to your products and services. It is obvious that whenever creative and attractive posts are created it is not as easy as it sounds. That’s where content retargeting or content curation offers a helping hand. As long as you tag or mention the original poster, this is a completely ethical marketing practice and does not fall under the black clouds of plagiarism. You need to make sure that the posts you reuse or curate are relevant to your followers.


Social media marketing through Instagram can make it easy for you to achieve your specific business goals very easily. Use Instagram extensively and appropriately, and grow bigger!

There are several other tips and tactics to better market your products and services on Instagram, in addition to these top 5 to keep on hand.

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