How Can Your Website Design Help Increase Your Customer Conversion Rate In 2018?
Posted On April 26, 2021
Do you want to increase the conversion rate of your site? As savvy marketers, you need to be aware of the importance of effective website design that can help make a difference. For any brand to increase overall conversion rates, reaching the target audience is the most vital component. In addition to this, it is crucial to make sure your site looks attractive enough to attract inbound visitors and help them convert productively.
In all the given circumstances, if you’re wondering what might help you convert, improving website design is your answer. Your online brand website design is a vital conversion factor. In case you don’t get the desired returns, you may need a reality check. Unfortunately, most web designers focus more on the internals of the business than the basic principles that affect overall conversions. They tend to miss the vital parts of attracting, engaging, and retaining visitors to move forward with effective conversions.
To present all these basic functions, the design of the website is of the utmost importance. Exploring web design can help you find how you can increase conversion rates. In this article, let us help you learn about it!
Effective web design tips to increase conversion rates
If you want to increase conversion rates in the simplest way, striving to improve your website design can go a long way. Here are some pro tips:
Aim for minimalism: Have you ever visited a high-quality professional site? The language and tone of the site are still the simplest, so that anyone can understand it. As such, the conversation also tends to be the shortest. Don’t you want to adopt the same characteristics in your professional website design?
By working on the concept of simple and minimal design principles, you can appeal to your target audience in multiple ways. Try to focus only on the essential components of your site and clutter it up as much as possible. Try to eliminate excess white space that may distract the visitor’s attention. Keep in mind that the attractive design of a website does not imply sophistication, but functional!
Responsive design is the key: High-end website design in today’s age is synonymous with responsive design. A recent survey has revealed that the majority of the world’s population uses smartphones and tablets to access and take advantage of the products and services offered by different online platforms. A significant percentage of online shoppers tend to make online payment and payment processes through portable devices.
Considering the high requirement to meet the specific needs of smartphone and tablet users, it is imperative for website designers to learn how to implement responsive design concepts in the respective web design process. By using the latest UX design principles, website designers can drive overall sales by designing the site responsively.
Accelerate charging speed: Have you ever imagined browsing a website as an end user? Would you visit a site again if the loading speed is too slow? Page load time is indeed an important aspect of the user experience. According to a recent report, it has been found that around 47 percent of customers expect a web page to load in 2 seconds or less. In addition to increasing overall conversion rates, page load time also serves to be an important factor when it comes to search engine ranking.
There are several ways to indicate whether the site is loading at a steady rate. Factors such as icon loading, running animation loading, progress bar loading, etc. all play an important role in deciding the end-user experience. Apparently, it has been found that fast loading tends to retain more customers and helps improve conversion rate progressively. As such, web designers should aim to speed up page loading speed.
Highlight the call to action: You are running a website because you want to make the desired sales. You also want readers to access and review the content available on the site on a regular basis. How is this possible? Have you ever realized the importance of the right calls to action (CTA) on your site? Preferably, each page on your site should have a valid call to action that is easily visible to visitors. Whether you are placing the call to action in the form of a button or an icon, it needs to be strategically placed on your site.
When the respective call to action is placed in the desired position on your site, you can have anyone on the page see it without scrolling down or spanning the entire site. As such, look for a way to make your CTA more friendly and catchy instead of being overbearing. Instead of choosing to “order now”, you can use “click here to order”. You can also try using bright colors and fonts to make the CTA very attractive and attractive.
Mark the importance of first impressions: There is no denying that aesthetics mark the design of your website. In the given aspect, the first impressions are very critical to ensure the maximum conversions for the products and services of your site. It reportedly takes around 50 milliseconds to generate the best first impressions in the minds of online visitors. High-quality images, proper structure, attractive images, and an overall clean and organized layout can help you keep first-time visitors interested.
Enhanced aesthetics is the first step in determining how end users will perceive your overall business. Ultimately, you wish the aesthetic value of your site was a reflection of the best values and characteristics of the brand.
Most online business owners spend a fortune to attract their target audience to the site, but very few follow through with effective customer engagement and retention. Aim to improve your site’s website design to increase conversion rates effectively! A reliable web design company could help you!