Five strategies for organic SEO

Of all the internet marketing strategies in use today, organic search engine optimization, or organic SEO, is one of the oldest and most proven methods of achieving top rankings in search results. Organic SEO works to create rankings for the website based on having highly relevant content that is applicable to the keyword phrases that users are searching for.

To achieve high rankings in organic search results, there are a variety of on-site and off-site SEO strategies that work together to help build authority and trust with search engines on selected keyword phrases.

Here are five basic strategies used by search engine optimization companies to benefit their clients’ organic SEO strategies.

1. Conduct extensive keyword research: Keyword research is the process of discovering the most beneficial keyword phrases that Internet users are searching for and that you will want to target for your organic SEO campaign. Before you begin your keyword analysis, you need to determine who your target audience is and whether you will be targeting Internet users on a local, regional, national, or global scale. If you’re simply targeting local searchers, you’ll want to discover keyword phrases that use geo-specific modifiers for your keyword targets (ie Atlanta car rental or Atlanta Rental Cars). There are many useful tools that allow you to perform keyword searches. research to find what phrases are being searched for by Internet users. One of the best is the Google AdWords Keyword Tool, which is a free keyword analysis tool that lists keywords based on their search volumes and how competitive they are.
2. Have strong SEO copywriting: Once you’ve discovered the most beneficial keywords for your organic SEO campaign, you’ll want a professional SEO copywriter to develop optimized web content for your website that uses these keywords in a strategic way that benefits organic SEO. Each web page on your site should be dedicated to a main keyword phrase or topic and that keyword phrase or topic should be used throughout the web content on each page strategically in the header tags (H1, H2, H3, etc. .) and throughout the body. text. Using strong tags in your keyword phrases also lets search engines know that this word is more important than the others on your web page. Having well-optimized SEO copywriting is a key ingredient in the overall success of your organic SEO strategy.
3. Optimize your meta tags: Meta tags are informational tags that tell search engines what your web page is about. There are three main meta tags that you can optimize for organic SEO benefits. The first tag is the Title tag. The title tag, which appears at the top of every page on the search engine results page (SERP), should include your specific keyword phrase towards the front of the title tag. This is also true for the description meta tag, which is the second most important meta tag you can optimize for. The meta description tag is a short 170-200 character block of content that appears directly below the page URL in the SERP. Including your target keyword and a variation of that keyword is a good practice for optimizing your website for organic SEO. The final meta tag that I will discuss is the meta keyword tag which has become less and less important for organic SEO. This tag was often abused by SEO companies who filled the tag with every keyword under the sun. Now, Google doesn’t even use this tag to take into account how well a page ranks for certain keywords. I still use it, though, because it’s like dotting the ‘i’ in meta tags. Don’t overstuff the tag, but do include your main keyword phrase and a handful of closely related keyword variations in the tag.
4. Use search engine friendly URL structures: Your website URLs should also take specific keywords into account. Optimized search engine friendly URLs work to support your optimized web copy and meta tags by including the same specific keyword phrases in the URL string. If your webpage has the same specific keywords in the meta tags, body text, and URL, all of that combines to make your webpage highly relevant to the keyword phrase your campaign is targeting. organic search.
5. Start a content marketing strategy: Once your website is well optimized for organic SEO, the next step you need to take is to start a content marketing campaign that helps build links to your website. Creating links to your web pages creates authority for your web page on the particular topic it is about. The best way to get these links is by writing blogs and articles, as well as syndicating other content to other websites, such as videos and press releases that help build your online footprint and help create links to your site. This off-site content marketing strategy is a crucial cog in achieving long-term organic SEO success.