Five ecommerce marketing tools you need to know

More and more people are using the Internet to shop, especially with the increasing use of smartphones and mobile-based product navigation. For this reason, almost any type of retailer should consider having an eCommerce store to help sell more products.

But what is more than just selling products on the web, is effectively marketing those products to potential customers. Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising are two ideal marketing channels for eCommerce stores. SEO and PPC are important because they increase the advertising exposure of certain products on an e-commerce site in search engine results pages (SERPs). The more visibility an ecommerce website has, the more traffic and sales potential the site can gain.

There are several SEO and PPC tools available that will improve your eCommerce marketing campaigns. Many of these tools are free, so keep them in mind when creating or optimizing your internet marketing strategies.

seo finder

SEO Digger is a free online tool used to help optimize websites for Google. To use this useful SEO tool, simply visit the website (, enter its URL and click ‘search’. The tool will give you the top 20 Google rankings of your website.

This tool has the advantage that it helps you determine if your website is clearly defined in Google. The tool is also good because it allows you to verify some of your best rankings without the need to purchase ranking verification software. Additionally, SEO Digger lets you know your competitor’s best keywords, allowing you to design an effective eCommerce SEO strategy.

Google AdWords Preview Tool

Another useful tool designed for pay per click advertising is Google AdPreview (Google AdWords preview tool). Google AdWords is the most popular paid search advertising platform, and this tool helps you fine-tune and optimize your campaigns. The AdPreview tool will display your text ads, just as they will appear in Google results.

This tool does this without applying the impressions to your account, which means that a preview will not lead to a decrease in CTR (click-through rate). Google AdPreview allows you to select the location where you’re promoting your ads so you can see your ads as they would appear to a user in a certain location. In essence, the AdPreview tool in AdWords can help you determine how effective your ad placement is relative to your bid price.

SEO Book Firefox Addon

Another useful tool for search engine optimization is the SEO Book Firefox add-on. The Mozilla Firefox addon displays 22 different SEO metrics in the standard Google SERP. These include inbound links, domain age, Technorati rank, Alexa rank, cached, DMOZ listing, WhoIs, Bloglines, and PageRank.

This data is very valuable for competitive analysis. With information like inbound links and PageRank, Internet marketers can measure how powerful their competitors’ pages are relative to their own.

Google Sets

Google Sets (Google Search Engine Tools) is a unique tool from Google Labs. In short, the Sets tool helps marketers get keyword ideas and insights for SEO. All you need to do is enter the keywords you are interested in and Google will provide you with related search terms. It is said that Google Sets can be closed, however, many professionals are requesting that this tool be kept because they find it much more pleasant to use than the Google Keyword Tool.

AdCenter Keyword Mutation Tool

The last tool on our list that helps with both SEO and PPC optimization is AdCenter’s keyword mutation tool. This unique tool helps you find keywords that have unique spellings (sometimes misspellings) and typos. This helps you optimize your website, because web users won’t find you if you have misspellings or typos in your keywords. This is one of the Microsoft AdCenter Ad Labs tools.

Well, there you have it: five useful tools for internet marketing e-commerce. We hope that these tools will help you identify opportunities in your strategies and improve your overall marketing efforts.

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