Category: Digital Marketing

What is PIM? Today, various e-commerce sites, other online channels, and mobile search are where consumers go when looking for product information. According to Retail Dive, more than 65% of consumers conduct product research online before setting foot in a store. More than 55% of consumers visit stores before...

Electronic commerce is a type of commercial transactions that are carried out through computer networks, supported by electronic applications. This definition of e-commerce is quite vague, but the large number of diverse businesses interacting on a variety of technologies and platforms around the world serves as a good foundation...

Do you feel like your relationship is on the rocks and you wanted to stop the breakup before it happens? Being in a great relationship can be one of the best things in the world. But sometimes, things don’t work out or you face problems that threaten the foundation...

Looking for a small change to make to your direct mail marketing campaign that could lead to a higher response rate? How about an envelope in another color? There are many options for the envelope color you choose! If your yellow letter campaign isn’t getting you the response rate...

Once you’ve identified your customer’s needs, you need to communicate your offer in language that inspires them to take action. Both the restaurant and consumer painting industry know this all too well. Here are some of the restaurant offerings at Madrona Manor: Grilled Hokkaido scallops Eggplant puree, compressed zucchini,...

Welcome to SEO Article Writing 101. This article will quickly fill you in on the basics of writing search engine friendly articles. We’re not going to discuss off-page factors like link building here; it is only about what you are going to put in your article. We’ll start with...

You won’t be involved in internet marketing long before you see the term “Joint Venture”. You may be familiar with the term from its application in the business world, but don’t see how it would apply to Internet marketing. It’s actually one of the most exciting ways to drive...

There are two main types of search engine optimization (SEO) results, pay per click (PPC) and organic or natural results. PPC advertising is paying for a result when someone searches the Internet for a service or product. Many people, when they search, know the difference between a paid ad...

The Persian War, fought between the Persian Empire and the Greek city-states in the 5th century, resulted in the destruction of many buildings in Athens, the Greek Acropolis. When the war ended in 479 B.C. C., the citizens of Athens began the process of rebuilding their city. One of...

“If you don’t know where you’re going, any road will take you there” – Lewis Carroll, Alice in Wonderland If your company website hasn’t been audited in the last two years, you’re in for a lot of surprises, and I’m afraid they won’t be good ones. A website audit...