7 Types of Sales Letters You Can Use to Improve Profit Margins

While the main purpose of sales letters doesn’t change at all, and that is to encourage customers to take advantage of your products and services, there are different types of approaches you can use to make them more effective.

7 Types of Sales Letters You Can Use to Improve Profit Margins

Introductory Sales Letters – This is perhaps the most discussed type of sales letter on the internet. This type of sales letter introduces your business to potential customers. Readers may or may not know about you, but either way, they’re sure they haven’t bought from you, and your sales letter should tell them why it’s time to change that fact. When writing this letter, keep it as brief as possible because they don’t know you well enough to believe that reading more than a page of your letter would do them any good.

Product Update Sales Letters – This is primarily for old and existing sales clients. The main purpose of this letter is to let you know about your latest product offerings and how they compare to previous items in your product line. Sales letters of this type also typically offer incentives for customers to purchase during the promotional period. Be sure to include details about when the promotion period expires, as well as ordering information in case they’ve already forgotten how to do so.

Selling Incentive Sales Letters – This type of sales letter is also for old and existing clients. Although you are not offering them anything new to buy, you are offering them the opportunity to purchase old or existing products and services at lower or better prices. There could be discounts, rebates, or other sales incentives. It could be a contest or any other promotion to encourage them to buy more and buy now.

When writing this type of letter, it is important that the incentive is as exciting and attractive as possible. Second, emphasize urgency. Sales incentives last for a short period of time, you have to or you could file for bankruptcy, so make sure they understand the clock is ticking!

Sales Thank You Letters – If this is the first time someone has taken advantage of your products and services, always send them a thank you letter right after they complete their purchases. You don’t have to and they know it. But you did it anyway, and customers will always appreciate your efforts. It will also make it easier for them to remember your website. At the end of your letter, of course, be sure to mention what other great products and services await them on your website when they return.

Holiday Sales Letters – Never let any major holiday of the year go by without writing to your customers. Write to them a week or two before the holidays. Write the appropriate greetings, and then follow up with explanations of why your products or services might make a perfect holiday gift. If you have promotional vacation offers, you should definitely mention them in this letter.

Company Celebration Sales Letters: These sales letters establish the fact that you think of your customers as part of your family, and that’s why you include them in your celebrations. If this year marks your 60th year in business, make sure your customers know it. Acknowledge the role they’ve played in your success, and of course, don’t forget to end the letter with an invitation to visit your website to build stronger, lasting links. These letters also apply to any achievement, award or recognition that has been bequeathed to your company.

We Miss You Sales Letters – Your customer or order tracking software can usually alert you when a long period of time has passed since certain customers visited or purchased from your website. Be sure to send these customers “we miss you” sales letters, as well as personalized information about your newest products and services that you’re sure they’ll appreciate based on their past order data.

It may take time to write them down, but it’s effort well spent because it ensures that your customers will remember you, even when it’s been a long time since their last visit, simply because you took the time to remember them too.